Product Sensory Evaluation for Claim Support - Sensory Spectrum

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Claims Strategy In Vitro Laboratory Objective measures Quick and relatively inexpensive Must be Relevant / validated Links to final performance understood Combine these approaches to provide an appropriate package of data to support the claim Assess Claim User Study Claims Support Package Establish need Understand target users Define approach In Vivo Home use (use & abuse) Appropriate population Confirm perception of performance Trained assessors Controlled Blind Instrumental / observational measures Self Assessment
Understanding the Desired Sensory Experience (an example) • Background: – The business was interested in developing a product for women that fulfilled an unmet skin benefit need. – The development team was looking for guidance in developing their Ideal Product Model and advertising concept.
Page 1 and 2: Product Sensory Evaluation for Clai
Page 4 and 5: What is a Claim • Claim: Any comm
Page 6 and 7: Where Do Claims Exist • Advertisi
Page 8: Types of Claims • Monadic Claims
Page 12 and 13: Types of Claims • “New” and
Page 14: Types of Claims • Testimonials an
Page 17 and 18: Types of Claims • Ingredient Clai
Page 19 and 20: •Drug Claim •Celebrity Endorsem
Page 21: Types of Claims • Puffery - Appli
Page 24 and 25: Legal and Regulatory Requirements
Page 26 and 27: Where Does the Substantiation Data
Page 28 and 29: Advertising Review Agencies • Uni
Page 30 and 31: The Sensory Clinical Claims Substan
Page 32 and 33: Claims Substantiation • In many c
Page 36 and 37: Understanding the Desired Sensory E
Page 38 and 39: Signals and Sensations Associated W
Page 40 and 41: Translation of consumer desires int
Page 42 and 43: Example: Descriptive Analysis 4 3.5
Page 44 and 45: The Sensory Clinical Claims Substan
Page 46: Thank You!

Product Sensory Evaluation for Claim Support - Sensory Spectrum

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