Product Sensory Evaluation for Claim Support - Sensory Spectrum

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•Superiority •Demonstration Breakthrough
Page 1 and 2: Product Sensory Evaluation for Clai
Page 4 and 5: What is a Claim • Claim: Any comm
Page 6 and 7: Where Do Claims Exist • Advertisi
Page 8: Types of Claims • Monadic Claims
Page 12 and 13: Types of Claims • “New” and
Page 14: Types of Claims • Testimonials an
Page 17 and 18: Types of Claims • Ingredient Clai
Page 19 and 20: •Drug Claim •Celebrity Endorsem
Page 21: Types of Claims • Puffery - Appli
Page 25 and 26: Where Does the Substantiation Data
Page 27 and 28: Advertising Review Agencies • The
Page 29 and 30: Legal Challenge • False claims or
Page 31 and 32: Claims Substantiation • What cons
Page 33 and 34: Claims Substantiation Strategy •
Page 35 and 36: Understanding the Desired Sensory E
Page 37 and 38: Identifying Desirable Sensory Chara
Page 39 and 40: Sensory Clinical Testing • What i
Page 41 and 42: Translation of consumer desires int
Page 43 and 44: Product Benefits • By understandi
Page 45 and 46: Claim Substantiation Strategy Produ

Product Sensory Evaluation for Claim Support - Sensory Spectrum

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