Product Sensory Evaluation for Claim Support - Sensory Spectrum

Identifying Desirable Sensory
Characteristics
– Consumers have a difficult time describing what
they want from a product.
– When consumers can experience
(see/feel/smell/taste/hear) products, they will
provide more meaningful feedback for product
development.
– Creative ways to talk about our products can be
gained from this consumer feedback.
• “I love the way this makes my skin feel, I feel like I just
moisturized!”
• “This is too sticky!”
• “Should smell like this!”