Product Sensory Evaluation for Claim Support - Sensory Spectrum

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Signals and Sensations Associated With Desirable Skin Absence of Negatives
<strong>Sensory</strong> Clinical Testing • What is important to the consumer – Develop consumer vocabulary representing signals and sensations associated with the needs and fulfillment of benefits – Develop attributes that are measurable by consumer testing, instrumental testing, clinical testing, or a combination of tests. • How do we measure the benefits – Develop methods to measure the signals and sensations – Ensure that you are measuring the right thing • Develop integrated signals • Develop individual signals from complex terms
Page 1 and 2: Product Sensory Evaluation for Clai
Page 4 and 5: What is a Claim • Claim: Any comm
Page 6 and 7: Where Do Claims Exist • Advertisi
Page 8: Types of Claims • Monadic Claims
Page 12 and 13: Types of Claims • “New” and
Page 14: Types of Claims • Testimonials an
Page 17 and 18: Types of Claims • Ingredient Clai
Page 19 and 20: •Drug Claim •Celebrity Endorsem
Page 21: Types of Claims • Puffery - Appli
Page 24 and 25: Legal and Regulatory Requirements
Page 26 and 27: Where Does the Substantiation Data
Page 28 and 29: Advertising Review Agencies • Uni
Page 30 and 31: The Sensory Clinical Claims Substan
Page 32 and 33: Claims Substantiation • In many c
Page 34 and 35: Claims Strategy In Vitro Laboratory
Page 36 and 37: Understanding the Desired Sensory E
Page 40 and 41: Translation of consumer desires int
Page 42 and 43: Example: Descriptive Analysis 4 3.5
Page 44 and 45: The Sensory Clinical Claims Substan
Page 46: Thank You!

Product Sensory Evaluation for Claim Support - Sensory Spectrum

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