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PALMETTO GBA 2010 ANNUAL REPORT

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19<br />

Q: How do you think our key strategic<br />

goals interface with our rapidly<br />

changing industry<br />

A: I think our key strategic goals are<br />

the right ones both for our internal and<br />

external environment. To stay competitive<br />

and succeed, we must remain<br />

financially sound and focus on growth in<br />

new and current markets. We do both by<br />

delivering high value business partnerships.<br />

The competition will continue<br />

to get tougher and being ready means<br />

quickly adapting to rapidly changing<br />

customer requirements. Having the<br />

right people in the key positions sets<br />

us apart. The associates of Palmetto<br />

<strong>GBA</strong> – many of whom have been here 10<br />

years or even 20 years – have expertise<br />

that enables us to meet the needs of a<br />

rapidly changing industry. Combine that<br />

resource with a deep commitment to<br />

core values and success follows.<br />

Q: How are we prepared to rise<br />

to meet our primary issues and<br />

opportunities<br />

A: Increasing competition itself is a<br />

challenge and opportunity. To address<br />

the challenge, we evaluate technology<br />

solutions, adapt service and product<br />

offerings, and actively respond to<br />

customers. While it’s our responsibility<br />

to do what our customers have asked of<br />

us, we have the opportunity to do more.<br />

The ability to anticipate and resolve<br />

problems before they arise takes a<br />

significant investment in training and<br />

cultivating innovation throughout the<br />

organization. We’re continually investing<br />

in our infrastructure and human<br />

resources while inspiring performance<br />

and establishing a culture of responsiveness.<br />

Our systems help us accomplish<br />

our goals, so at the end of the day you’re<br />

prepared to meet challenges head on.

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