PALMETTO GBA 2010 ANNUAL REPORT
PALMETTO GBA 2010 ANNUAL REPORT
PALMETTO GBA 2010 ANNUAL REPORT
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PRESIDENT’S LET TER<br />
3<br />
Palmetto <strong>GBA</strong>’s annual report offers us<br />
the opportunity to review and celebrate<br />
our company-wide efforts for the past<br />
year. This year’s report details hard-won<br />
triumphs amid not just difficult economic<br />
circumstances, but some of the<br />
most turbulent times in our industry’s<br />
existence.<br />
In <strong>2010</strong>, we saw the health care reform<br />
debate become even more contentious.<br />
Accessibility to health care and the right<br />
to guaranteed medical insurance are<br />
being examined on a greater level today<br />
than ever before, but this we already<br />
know: effective health care administration<br />
is one of the most fundamental<br />
tasks our nation must master in the 21st<br />
century. Fortunately, our position is one<br />
that will allow us to positively impact our<br />
nation’s ability to meet this and other<br />
difficult challenges.<br />
Our job, already vital to the countless<br />
beneficiaries we serve every day, has<br />
become even more critical.<br />
The coming years will present unforeseen<br />
and unexpected obstacles. We<br />
will have the chance to turn these<br />
challenges into learning opportunities<br />
that will enhance our ability to solve<br />
problems. If we apply lessons learned in<br />
more difficult times, we can continue to<br />
realize our demanding goals.<br />
Our organization has a foundation built<br />
for success. Our proven track record<br />
demonstrates our ability to face challenges<br />
head-on, without hesitation<br />
and with fortitude that sustains our<br />
hard-won market position. Our thoughtful<br />
innovations, ongoing exceptional<br />
performance and attention to compliance<br />
set us apart from our competitors.<br />
Further, our workforce of motivated,<br />
reliable Palmetto <strong>GBA</strong> associates brings<br />
our corporate ideals to life each day.<br />
As you enjoy this annual report, I hope<br />
you share my pride. The following pages<br />
are a reminder of our tremendous<br />
resilience, cohesive strength and the<br />
enormous significance of our shared<br />
duty. The challenging times to come<br />
will test our focus and commitment.<br />
I believe we can and will rise to meet<br />
these challenges in spite of an everchanging<br />
marketplace.<br />
Thank you for your persistent dedication.<br />
I look forward to the accomplishments<br />
we are sure to share in the<br />
months ahead.<br />
bruce w. hughes<br />
President and COO
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