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[ Mobile Commerce Providers Guide ]
Who’s Who
in Mobile Commerce
Second annual Mobile Commerce Providers Guide
highlights the players in this $172-billion industry
By Bryan Ochalla
Are mobile payments hitting their
stride Developments over the
past few weeks and months seem
to point in that direction, including
Starbucks’ partnership with and investment
in Square, and the creation of ETA’s Mobile
Payments Committee, which features AT&T,
Verizon, Sprint, T-Mobile, and others in the mobile
payments space.
Further, new data from Gartner Inc. suggests
worldwide mobile payment transactions will surpass
$171.5 billion in 2012—which would represent
a 61.9 percent increase from 2011 values
of $105.9 billion.
Data also shows that the number of mobile
payment users will reach 212.2 million by the
end of this year, up from last year’s 160.5 million.
And, an even more eye-opening prediction
from Gartner: Global mobile transactions will
continue growing by about 42 percent for each
of the next four years, with the market worth
hitting $617 billion and the user base nearing
450 million by 2016.
Then there’s the not-as-easily-quantifiablebut-just-as-noticeable
uptick in mobile payments
products and providers since this time last year.
Just consider the increased bulk of this year’s Mobile
Commerce Providers Guide.
Transaction Trends compiled the guide to
offer readers a better understanding of the players
in this space who provide opportunities for
business partnerships. For quick reference, each
company’s products and services are classified in
up to 11 categories: carriers, carrier billing, loyalty
and rewards, mobile acceptance, mobile payments,
mobile wallets, P2P payments, POS hardware and
handsets, prepaid, promotions and offers, and software.
These categories are designated by icons in
each listing. Also included is basic contact information
as well as details on how each company plans
to get its mobile commerce solution to market—
via ISOs, directly to merchants, etc.
Aside from conducting internal research,
Transaction Trends also asked mobile commerce
providers to supply more information on
their mobile products and services. But despite
editors’ best efforts, some information may be
incomplete. Our goal with this guide is to provide
you with insights on key participants in the
market who offer potential partnerships for your
business. We hope that you keep it throughout
the year and refer to it often.
12 October 2012 | Transaction trends