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Industry Insider<br />
Evolutionary Change<br />
CHARGE Anywhere grows from its “core brain” to bring clients the<br />
full spectrum of wireless payment services<br />
By Bryan Ochalla<br />
CHARGE Anywhere may have gotten its start activating<br />
and deactivating wireless POS terminals for<br />
banks and ISOs, but it’s come a long way since then.<br />
Eight years after this South Plainfield, New Jersey-based<br />
company first opened its doors, it now offers its client<br />
base “a whole host of services that are based around our<br />
core brain,” says Founder and President/CEO Paul Sabella<br />
of CHARGE Anywhere’s payment gateway, ComsGate.<br />
Specifically, CHARGE Anywhere<br />
offers its customers—which include<br />
banks, ISOs, processors, and<br />
even mobile networks—a PCI PA-<br />
DSS-certified software solution that<br />
works with e-commerce, POS terminals,<br />
smartphones (Apple, Android,<br />
BlackBerry, and Windows Mobile<br />
devices among them), QuickBooks,<br />
and Windows, and basically enables<br />
merchants to process credit card and<br />
ACH payments anytime, anywhere.<br />
The product’s smartphone capabilities<br />
are especially important to<br />
both clients’ and the company’s success<br />
moving forward, says Sabella.<br />
“In a way, it’s like we’ve gone back<br />
to our roots, to doing mobile wireless<br />
credit card transactions—only<br />
this time it’s not so much about POS<br />
devices as it is about mobile devices<br />
like smartphones and tablets.”<br />
That said, he and his crew aren’t<br />
going to stop supporting less-newsworthy<br />
technologies any time soon.<br />
After all, CHARGE Anywhere’s support<br />
of QuickBooks continues to “be a very popular product<br />
for us,” says Sabella. CHARGE Anywhere has “10 or so validated<br />
payment applications for different POS terminals as<br />
well as for PCs and QuickBooks” that, among other things,<br />
help keep banks and ISOs from losing merchant accounts<br />
to the likes of Intuit and other competitors.<br />
“The platform we use<br />
now help customers<br />
with the four key<br />
components of<br />
payment processing<br />
business: face-to-face,<br />
e-commerce, backoffice,<br />
and mobile.”<br />
—Paul Sabella, Founder and<br />
President/CEO<br />
Slew of Solutions<br />
There are other reasons banks, ISOs, processors, and more<br />
continue to approach CHARGE Anywhere long after it was<br />
founded: the company’s card-issuing and database-management<br />
products, which promise to reduce administrative costs<br />
and streamline reporting for merchants seeking to provide<br />
private-label card programs; its check and ACH services, which<br />
increase a merchant’s payment-processing options; and its<br />
hardware solutions, which include an array of mag-stripe readers,<br />
mobile payments peripherals, SIM cards, and terminals.<br />
And then there are CHARGE Anywhere’s merchant billing<br />
services, which Sabella considers to be a key differentiator<br />
between his company and its many competitors. “We<br />
provide end-user billing, collection, and remittance, which<br />
is something most other gateways don’t provide.”<br />
Defining Differentiators<br />
In addition, he says, many customers are attracted to the<br />
fact that the company’s “connectivity is much broader than<br />
most of our competitors.<br />
“We have connections to over 30 different platforms,<br />
so if you need flexibility to move transactions from one<br />
platform to another, or you need to move merchants from<br />
one platform to another, that can be a good reason to use<br />
CHARGE Anywhere,” says Sabella.<br />
Other differentiators of note relate to the company’s support<br />
of a wide range of devices and its ability to offer “all of<br />
the services that you might otherwise have to get from a<br />
number of different companies,” Sabella says. For instance,<br />
in many other cases, “if you want point-to-point encryption,<br />
you have to find another company to help with that. Or if<br />
you want e-commerce gateway services, you might have to<br />
go to yet another company to help with that. But you can<br />
get it all from us.”<br />
Has it always been Sabella’s goal for CHARGE Anywhere<br />
to become the one-stop shop that it is today “Actually, we just<br />
kind of evolved into it,” he admits, especially after the company<br />
branched out into the e-commerce and mobile markets.<br />
Thanks to that evolution, though, “we ended up with the<br />
platform you see now,” he adds, which is “one that saves its<br />
customers money and time by helping them with what I<br />
consider to be the four most important components of payment<br />
processing—face-to-face business, e-commerce business,<br />
back-office business, and mobile business.” TT<br />
Bryan Ochalla is a contributing writer to Transaction<br />
Trends. Reach him at bochalla@yahoo.com.<br />
36 October 2012 | Transaction trends