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Industry Insider<br />

Evolutionary Change<br />

CHARGE Anywhere grows from its “core brain” to bring clients the<br />

full spectrum of wireless payment services<br />

By Bryan Ochalla<br />

CHARGE Anywhere may have gotten its start activating<br />

and deactivating wireless POS terminals for<br />

banks and ISOs, but it’s come a long way since then.<br />

Eight years after this South Plainfield, New Jersey-based<br />

company first opened its doors, it now offers its client<br />

base “a whole host of services that are based around our<br />

core brain,” says Founder and President/CEO Paul Sabella<br />

of CHARGE Anywhere’s payment gateway, ComsGate.<br />

Specifically, CHARGE Anywhere<br />

offers its customers—which include<br />

banks, ISOs, processors, and<br />

even mobile networks—a PCI PA-<br />

DSS-certified software solution that<br />

works with e-commerce, POS terminals,<br />

smartphones (Apple, Android,<br />

BlackBerry, and Windows Mobile<br />

devices among them), QuickBooks,<br />

and Windows, and basically enables<br />

merchants to process credit card and<br />

ACH payments anytime, anywhere.<br />

The product’s smartphone capabilities<br />

are especially important to<br />

both clients’ and the company’s success<br />

moving forward, says Sabella.<br />

“In a way, it’s like we’ve gone back<br />

to our roots, to doing mobile wireless<br />

credit card transactions—only<br />

this time it’s not so much about POS<br />

devices as it is about mobile devices<br />

like smartphones and tablets.”<br />

That said, he and his crew aren’t<br />

going to stop supporting less-newsworthy<br />

technologies any time soon.<br />

After all, CHARGE Anywhere’s support<br />

of QuickBooks continues to “be a very popular product<br />

for us,” says Sabella. CHARGE Anywhere has “10 or so validated<br />

payment applications for different POS terminals as<br />

well as for PCs and QuickBooks” that, among other things,<br />

help keep banks and ISOs from losing merchant accounts<br />

to the likes of Intuit and other competitors.<br />

“The platform we use<br />

now help customers<br />

with the four key<br />

components of<br />

payment processing<br />

business: face-to-face,<br />

e-commerce, backoffice,<br />

and mobile.”<br />

—Paul Sabella, Founder and<br />

President/CEO<br />

Slew of Solutions<br />

There are other reasons banks, ISOs, processors, and more<br />

continue to approach CHARGE Anywhere long after it was<br />

founded: the company’s card-issuing and database-management<br />

products, which promise to reduce administrative costs<br />

and streamline reporting for merchants seeking to provide<br />

private-label card programs; its check and ACH services, which<br />

increase a merchant’s payment-processing options; and its<br />

hardware solutions, which include an array of mag-stripe readers,<br />

mobile payments peripherals, SIM cards, and terminals.<br />

And then there are CHARGE Anywhere’s merchant billing<br />

services, which Sabella considers to be a key differentiator<br />

between his company and its many competitors. “We<br />

provide end-user billing, collection, and remittance, which<br />

is something most other gateways don’t provide.”<br />

Defining Differentiators<br />

In addition, he says, many customers are attracted to the<br />

fact that the company’s “connectivity is much broader than<br />

most of our competitors.<br />

“We have connections to over 30 different platforms,<br />

so if you need flexibility to move transactions from one<br />

platform to another, or you need to move merchants from<br />

one platform to another, that can be a good reason to use<br />

CHARGE Anywhere,” says Sabella.<br />

Other differentiators of note relate to the company’s support<br />

of a wide range of devices and its ability to offer “all of<br />

the services that you might otherwise have to get from a<br />

number of different companies,” Sabella says. For instance,<br />

in many other cases, “if you want point-to-point encryption,<br />

you have to find another company to help with that. Or if<br />

you want e-commerce gateway services, you might have to<br />

go to yet another company to help with that. But you can<br />

get it all from us.”<br />

Has it always been Sabella’s goal for CHARGE Anywhere<br />

to become the one-stop shop that it is today “Actually, we just<br />

kind of evolved into it,” he admits, especially after the company<br />

branched out into the e-commerce and mobile markets.<br />

Thanks to that evolution, though, “we ended up with the<br />

platform you see now,” he adds, which is “one that saves its<br />

customers money and time by helping them with what I<br />

consider to be the four most important components of payment<br />

processing—face-to-face business, e-commerce business,<br />

back-office business, and mobile business.” TT<br />

Bryan Ochalla is a contributing writer to Transaction<br />

Trends. Reach him at bochalla@yahoo.com.<br />

36 October 2012 | Transaction trends

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