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[ Mobile Commerce Providers Guide ] Cimbal Inc. Headquarters: Los Altos, CA Website: cimbal.com Year founded: 2010 Datalink Bankcard Services Headquarters: Richardson, TX Website: datalinkonline.net Year founded: 1989 Double Diamond Group LLC Headquarters: Centennial, CO Website: doublediamondgroup.com Year founded: 2008 eProcessing Network LLC Headquarters: Houston, TX Website: eProcessingNetwork.com Year founded: 2000 Firethorn Mobile Inc. Headquarters: Atlanta, GA Website: firethornmobile.com Year founded: 2006 First Annapolis Consulting Inc. C CB Headquarters: Linthicum, MD Website: firstannapolis.com Year founded: 1991 Cimbal is a software-driven mobile payment and promotion network. It enables transactions in-store, online, and person-to-person. All data is stored at the Cloud level, so no sensitive information is ever resident on the device or sent across a network. Cimbal expands the point of sale to enable transactions from paper (restaurants, bills) billboards, computer screens, card terminals, newspapers, magazines, television, and radio. Its software also can communicate with NFC chips embedded in a device. Cimbal licenses its platform as a white-label solution to large enterprises for their respective end-user customers. Datalink Bankcard Services provides a full range of mobile commerce solutions for its customers. The company’s mobile payment applications transform merchants’ mobile phones into complete wireless credit card terminals and reporting devices. Datalink also offers mobile payment peripherals such as audio jack and serial port card readers, receipt printers, and mobile sleeves. Datalink’s products are sold directly to merchants as well as through affiliates, ISOs, and other partners and resellers. Double Diamond Group is a consulting firm dedicated to helping clients develop innovative and industry-leading business strategy, launch new products, identify new markets, and establish a viable payments aggregation model. The company knows where the mobile payments market is going and identifies the strategies, technologies, and tactical solutions that move clients to where the market will be. eProcessing Network’s ePNMobile is compatible with a large number of mobile devices, including Android and BlackBerry phones and tablets, as well as iPads, iPhones, and iPod Touches. Merchants can simply install the ePNMobile app onto their device from the Apple App Store or Android Market. (BlackBerry users can log in to the ePN Merchant Support Center to download the app.) Firethorn Mobile’s Cloud-based FirethornPay product enables consumers to pay using their smartphones. Consumers can easily load and top-up a mobilestored value card, in addition to receiving loyalty rewards for use at check-out. For retailers, existing POS and loyalty systems are leveraged and transactions are processed as they are today without the need to purchase barcode scanners. Firethorn Mobile’s SWAGG application, on the other hand, allows consumers to enter and manage their plastic gift and rewards cards directly on their phone. FirethornPay is a B2B service for both retailers and application service providers, while SWAGG is offered direct to consumers via the Apple App Store and Google Play. First Annapolis Consulting’s Mobile Commerce & Alternative Payments practice area is focused on helping companies adapt to innovations impacting the industry, particularly the paradigm shift toward integrated marketing and payments. The firm’s engagements—which are provided to merchants, acquirers, issuers, and retailers, in addition to wireless carriers and alternative payments providers—encompass an array of mobile services such as mobile wallets, marketing/advertising applications (including offers, shopping, and loyalty), and mobile banking. C carrier CB carrier billing mobile acceptance mobile payments P2P payments POS hardware/handsets promotions and offers software loyalty and rewards mobile wallets prepaid 16 October 2012 | Transaction trends
First Data Headquarters: Atlanta, GA Website: firstdata.com Year founded: 1964 FlowPay Corporation Inc. Headquarters: Highlands Ranch, CO Website: flowpaycorp.com Year founded: 2008 Gemalto Headquarters: Austin, TX Website: gemalto.com Year founded: 2006 Go Mobile Commerce CB Headquarters: Tacoma, WA Website: gomobilecommerce.com Year founded: 2008 Google Inc. Headquarters: Mountain View, CA Website: google.com/wallet Year founded: 1998 Groupon Headquarters: Chicago, IL Website: groupon.com Year founded: 2008 First Data is a leader in the mobile commerce revolution with payment solutions and security to help its customers drive ROI and enable consumers to conveniently pay using their mobile devices. With the help of First Data SourceConnect SM TSM Solution and First Data uCommerce SM Solutions, any NFC-enabled mobile device can be turned into a secure wallet. First Data delivers its mobile commerce solutions directly to merchants and financial institutions as well as through ISOs and agents. FlowPay’s mobile solution allows any person in a congregation to make secure donations to nonprofit organizations and political campaigns and do so without transmitting any financial data. The solution is made available to churches, para-ministries, and nonprofit organizations via both a direct and an indirect sales distribution channel. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—in ways that are convenient, enjoyable, and secure. Gemalto, which has more than 10,000 employees operating out of 74 offices and 14 research and development centers in 43 countries, delivers on their expanding needs for personal mobile services, identity protection, payment security, authenticated online services, Cloud computing access, modern transportation, M2M communication, eHealthcare, and eGovernment services. Gemalto is working diligently with its partners to ensure there is a smooth and efficient process in place for its users when it comes to getting its mobile commerce solutions to market. Go Mobile Commerce specializes in handheld, wireless credit card machine rentals for short-term use (such as at auctions, festivals, and golf tournaments), although it also has experience with mobile payment application development and pay-at-the-table POS systems. Go Mobile Commerce sells its solutions through ISOs as well as directly to merchants via a recently opened retail showroom and its website. Google has partnered with leading companies across the mobile, financial, and retail ecosystems to develop Google Wallet, a virtual wallet that stores consumers’ payment cards, offers, and more on their phones and online. Google Wallet is offered directly to consumers. On the consumer side, Chicago-based Groupon, which markets its mobile commerce solutions directly to its existing merchant base, has a mobile payments solution, an e-wallet, loyalty programs, reward programs, and offers. On the merchant side, it has an app that allows for acceptance of credit cards and offers. C carrier CB carrier billing mobile acceptance mobile payments P2P payments POS hardware/handsets promotions and offers software loyalty and rewards mobile wallets prepaid Transaction trends | October 2012 17
Page 1: Special: Mobile Commerce Providers
Page 5 and 6: The Official Publication of the Ele
Page 7 and 8: Isis TM allows consumers to carry t
Page 9 and 10: News from the association AROUND TH
Page 11 and 12: Meet Larry Jones. VP of Sales Larry
Page 13 and 14: SecureNet. Everyone Else. Which pay
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Page 27 and 28: TrustCommerce Headquarters: Irvine,
Page 29 and 30: We’ve Got Your Gear. Elavon gives
Page 31 and 32: Transaction trends | October 2012 2
Page 33 and 34: Payment components are being integr
Page 35 and 36: Dan Brattland with Member Christy M
Page 37 and 38: ETA 2012 BOARD OF DIRECTORS OFFICER
Page 40: Hidden Compliance Fees Angry Mercha

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