Annual Report for 2011-2012 - Vizag Steel

30 th Annual Report 2011-12
Ferro alloy being a key consumable in Steel making, a
Ferro Alloy Plant is being set up at Bobbili, Andhra
Pradesh along with MOIL by the way of a Joint Venture
Company viz., RINMOIL Ferro Alloys Limited.
Madharam Dolomite Mine (MDM):
The percentage growth in respect of Production is 5.25
lakh tonnes i.e. 1.5% and Dispatch is 5.29 lakh tonnes
i.e. 5.5% as compared with that of last year 2010-11.
Bagged 2 nd prize in Waste Dump Management during
Mines Environment and Mineral Conservation week
(MEMC) 2011-12.
Jaggayyapeta Limestone Mine (JLM):
Highest ever dispatch during the year 4.70 lakh
tonnes, Highest ever drilling (19664 M) during the year
highest ever monthly (Jan '12) drilling (2720 M) since
inception. The Production is 4.38 lakh tonnes and
percentage growth is 20.5% and Dispatch is 4.70 lakh
tonnes and percentage growth is 14% as compared
with that of last year 2010-11.
Garbham Manganese Mine (GMM):
of customers and seeding new customers through
Product Bank etc. Special attention was given to the
supplies to untapped rural market through Rural
Dealers.
Since the product volume of RINL is going to be
doubled in the coming years, RINL has adopted a
strategy of reducing its excessive dependence on
Southern Market and focusing on new Markets
segments in East, West and North.
Highlights for FY11-12
Record Turnover: All time Record Sales Turnover
of ` 14,462 cr. was achieved, representing a
growth of 26% compared to the Sales Turnover
of ` 11,517 cr. during the 2010-11.
Target fulfillment of Sales Turnover against MOU
target of ` 13,607 cr. was 106%.
Record sales turnover achieved during 8 months
in the year and consistently every month from
Sept. '11 to Mar. '12.
The Dispatch during the year is 11,158 tonnes and
percentage growth in respect of Dispatch is 60% as
compared with that of last year 2010-11. Supplies
were made in line with requirement of plant.
Marketing :
Steady Pricing coupled with customer centric
approach, pre and post sales contact, enhanced
distribution network and product positioning have
helped in maintaining healthy balance between the
sales and stock position. It also paid rich dividends in
the form of consistently growing sales and higher
realizations through out the year.
Sales volume: Sales volume of Iron & Steel
35.39 lakh tonnes achieved compared to 33.22
lakh tonnes in 2010-11, representing a growth
of 7%.
With a view to promoting customer loyalty, existing
MOUs were renewed and also new MOUs were entered
into with Actual Users, Project Customers and Retailers
and the supplies were closely monitored. Higher degree
of customer satisfaction was obtained by focusing on
supply side management inter-alia consistent and
timely supply, meeting contingent material requirement
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