Annual Report for 2011-2012 - Vizag Steel
Annual Report for 2011-2012 - Vizag Steel
Annual Report for 2011-2012 - Vizag Steel
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30 th <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong>-12<br />
Sale of By-Products:<br />
During <strong>2011</strong>-12, ever highest sales value of<br />
By-Products of ` 533 Cr was achieved. This value<br />
represents a growth of 47% compared to ` 363 Cr.<br />
achieved during the previous year.<br />
& Bhopal. The rural marketing network was increased<br />
by registering 137 new Rural Dealers during the year.<br />
The per<strong>for</strong>mance on widening Marketing Distribution<br />
Network helped RINL in achieving "Excellent" rating<br />
on this parameter in the MOU <strong>2011</strong>-12 with the MOS.<br />
Total Marketing outlets of RINL in <strong>2011</strong>-12, including<br />
Branches, Stockyards, CSA, DLD, RD, Retailers, etc.,<br />
increased from 428 to 496, a rise of 16%.<br />
E-Marketing:<br />
In line with the company's objective to promote<br />
transparency, a specified quantity of material is put on<br />
e-auction sales. The auctions are conducted every<br />
month. This also helps <strong>for</strong> price discovery. During<br />
<strong>2011</strong>-12, total quantity put on e-auction amounted<br />
to ` 308 cr.<br />
Further, 188 no. of reverse e-auctions, valuing ` 158<br />
cr. were conducted <strong>for</strong> finalization of road transportation<br />
contracts <strong>for</strong> movement of materials from plant and<br />
stockyards.<br />
Inventory:<br />
Steady sales throughout the year helped in<br />
maintaining steady inventory levels. During the year,<br />
the inventory of pig iron reduced by 7,000 tonnes and<br />
saleable steel by 1.5 lakh tonnes.<br />
Rural Marketing:<br />
The RINL-Rural Dealership scheme (RDS), which was<br />
introduced in <strong>2011</strong> helped in improving sales to the<br />
untapped rural market.<br />
During <strong>2011</strong>-12, direct sales in Rural areas through<br />
District Level Dealers (DLDs) and Rural Dealers (RDs)<br />
registered a growth of 187%. At the end of Mar. '12,<br />
the number of Dealers stood at 318, consisting of 70<br />
DLDs and 248 RDs.<br />
Growth in the sales to rural market through Rural<br />
Dealership Scheme indirectly helps the socially weaker<br />
sections i.e. SC, ST, OBC and Women by encouraging<br />
the Dealers to improve their earnings.<br />
Market Share:<br />
RINL is the market leader in Long Products (Bars, Rods<br />
& Structurals) in the country. During the year <strong>2011</strong>-<br />
12, the share of RINL stood at 8.4%.<br />
Marketing Distribution Network<br />
During the year <strong>2011</strong>-12, four new Consignment Sales<br />
Agents were appointed at Guwahati, Agartala, Jabalpur<br />
15
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