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Annual Report for 2011-2012 - Vizag Steel

Annual Report for 2011-2012 - Vizag Steel

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RASHTRIYA ISPAT NIGAM LIMITED<br />

Customer Relations Management - Initiatives<br />

During <strong>2011</strong>-12 several measures were undertaken<br />

to improve the Customer service. Some of these<br />

actions taken are as given below:<br />

Booklet on Rural Marketing of RINL was<br />

prepared, which was released by the Hon'ble<br />

Union Minister <strong>for</strong> <strong>Steel</strong> during a conference held<br />

in Lucknow in Nov'11.<br />

<br />

<br />

facilitate faster handling of materials inside the<br />

stockyard.<br />

A quality testing laboratory was approved by RINL<br />

at Mumbai <strong>for</strong> local analysis of the samples <strong>for</strong><br />

quick settlement of the quality complaints of the<br />

customers.<br />

Customer Meets are organized regularly at<br />

Release of Booklet on Rural Marketing of RINL by<br />

Hon'ble Union Minister of <strong>Steel</strong><br />

<br />

<br />

With a view to focusing on the customer service,<br />

RINL Customer Policy was released by Secretary<br />

(<strong>Steel</strong>), Govt. of India, in October <strong>2011</strong>.<br />

Up-gradation of RINL stockyards was taken up<br />

Branches, Regions and Head Quarters. Partners'<br />

Summit was organized at Head Quarters <strong>for</strong><br />

<strong>2011</strong>-12, during 25 th and 26 th April <strong>2011</strong>. The<br />

inputs from this Summit were utilized <strong>for</strong><br />

<strong>for</strong>mulating the Marketing Policy <strong>for</strong> the year.<br />

<br />

Release of Customer Policy by Secretary<br />

at Chennai, Mumbai, Hyderabad and <strong>Vizag</strong>.<br />

Rail track was laid inside Nagulapalle stockyard<br />

at Hyderabad connecting the Public siding to<br />

Partners' Summit held at <strong>Vizag</strong> on<br />

25 th and 26 th April <strong>2011</strong><br />

16

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