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Q&A with St.George Bank Limited - Customer Service Institute of ...

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u grow the business<br />

u enjoy working <strong>with</strong> your customers,<br />

in fact, building long term relationships<br />

<strong>with</strong> them which encourages customers to<br />

spread positive ‘word <strong>of</strong> mouth’ advocacy<br />

leading to increased referrals.<br />

The CSIA’s <strong>Customer</strong> <strong>Service</strong> Excellence<br />

Training Programs consist <strong>of</strong> face to<br />

face instructed sessions (two days for<br />

management and one day for contact<br />

centre and frontline). Each aspect <strong>of</strong> the<br />

course focuses on achieving specific<br />

objectives through classroom exercises<br />

and are enhanced through each participant<br />

continuing their learning after the training<br />

via ongoing recommended readings and<br />

activities. <strong>St</strong>udents that complete the CSIA<br />

Accredited and Nationally Recognised<br />

courses receive certificates recognising their<br />

achievement in attaining the qualification.<br />

“<strong>Customer</strong> service competency is<br />

increasingly becoming a vital business<br />

issue as organisations realise the benefits<br />

<strong>of</strong> an integrated, strategic customer service<br />

management system for providing effective<br />

customer support. Just as other<br />

pr<strong>of</strong>essions such as accounting and HR<br />

have pr<strong>of</strong>essional qualifications eg.<br />

Certified Practicing Accountant (CPA),<br />

pr<strong>of</strong>essionals working <strong>with</strong>in customerfocused<br />

businesses, or those managing<br />

their organisation’s customer service<br />

function, need to have pr<strong>of</strong>essional<br />

qualifications making sure they keep<br />

informed about the latest techniques and<br />

experiences,” concludes Whitford<br />

For more information on these programs and how to move to a<br />

new stage in your development as a customer service focused<br />

organisation. Please contact CSIA’s executive director, Brett<br />

Whitford on 02 9386 4477, everyone here at CSIA look forward to<br />

working <strong>with</strong> you, and will be happy to provide further information<br />

should you require it.<br />

CUSTOMER SERVICE EXCELLENCE<br />

THE MONTHLY MAGAZINE OF THE CUSTOMER SERVICE INSTITUTE OF AUSTRALIA<br />

11

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