Q&A with St.George Bank Limited - Customer Service Institute of ...
Q&A with St.George Bank Limited - Customer Service Institute of ...
Q&A with St.George Bank Limited - Customer Service Institute of ...
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u grow the business<br />
u enjoy working <strong>with</strong> your customers,<br />
in fact, building long term relationships<br />
<strong>with</strong> them which encourages customers to<br />
spread positive ‘word <strong>of</strong> mouth’ advocacy<br />
leading to increased referrals.<br />
The CSIA’s <strong>Customer</strong> <strong>Service</strong> Excellence<br />
Training Programs consist <strong>of</strong> face to<br />
face instructed sessions (two days for<br />
management and one day for contact<br />
centre and frontline). Each aspect <strong>of</strong> the<br />
course focuses on achieving specific<br />
objectives through classroom exercises<br />
and are enhanced through each participant<br />
continuing their learning after the training<br />
via ongoing recommended readings and<br />
activities. <strong>St</strong>udents that complete the CSIA<br />
Accredited and Nationally Recognised<br />
courses receive certificates recognising their<br />
achievement in attaining the qualification.<br />
“<strong>Customer</strong> service competency is<br />
increasingly becoming a vital business<br />
issue as organisations realise the benefits<br />
<strong>of</strong> an integrated, strategic customer service<br />
management system for providing effective<br />
customer support. Just as other<br />
pr<strong>of</strong>essions such as accounting and HR<br />
have pr<strong>of</strong>essional qualifications eg.<br />
Certified Practicing Accountant (CPA),<br />
pr<strong>of</strong>essionals working <strong>with</strong>in customerfocused<br />
businesses, or those managing<br />
their organisation’s customer service<br />
function, need to have pr<strong>of</strong>essional<br />
qualifications making sure they keep<br />
informed about the latest techniques and<br />
experiences,” concludes Whitford<br />
For more information on these programs and how to move to a<br />
new stage in your development as a customer service focused<br />
organisation. Please contact CSIA’s executive director, Brett<br />
Whitford on 02 9386 4477, everyone here at CSIA look forward to<br />
working <strong>with</strong> you, and will be happy to provide further information<br />
should you require it.<br />
CUSTOMER SERVICE EXCELLENCE<br />
THE MONTHLY MAGAZINE OF THE CUSTOMER SERVICE INSTITUTE OF AUSTRALIA<br />
11