Investor Relations - A Practical Guide - Investis

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Key Practicalities The following summary provides a brief overview of the key considerations covered in more detail throughout this guide: Secure Board commitment As part of your company’s approach to corporate governance best practice, you will need to secure commitment from the Board, including Chairman, Executive and Non-Executive Directors, for the company to enter into a long-term and open two-way dialogue with shareholders, potential investors, analysts and the media. Form the investor relations team and assign responsibilities In practice, it is typically the Chief Executive and Finance Director who undertake the majority of the company’s investor relations activities, with input from the company’s advisers and should the company employ one, the Investor Relations Officer. Decide who will comprise your investor relations team, which tasks will be undertaken internally and which tasks your advisers will be responsible for. Identify current and future shareholders With input from your advisers, regularly analyse your share register to benchmark the profile of your shareholder register against that of your peers. From this analysis consider which segments of the investor community you need to spend more time targeting. For example, do you want just institutional investors or private individual investors as shareholders, or a mix of the two and if so, in what proportion Similarly, will you be seeking investors who are based domestically or overseas to you, or both Determine your investment proposition Undertake an in-depth analysis of the company to make sure you have a precise explanation of your company’s investment proposition, including analysis of the company’s current and future ability to provide shareholders with capital growth and/or capital returns, including their size and timing. Select your communication tools In addition to having procedures in place to manage and publicly announce any price sensitive information, decide on what other communication tools, such as meetings, annual reports and website you should use to succinctly communicate your investment proposition. The selection of such tools will reflect the regulatory obligations you may need to meet, the size and make-up of your current and target share register, the level of analyst and media coverage you are seeking, as well as the time, resource and budget you can commit to your investor relations programme. Aim for a level of analyst and media coverage In order to further profile your company to the investment community, form a view with your advisers as to what level of analyst and/or media coverage you should aim to achieve. Set your financial reporting calendar Set your financial reporting calendar, adhering to any regulations concerning the publication of your full and half-year results, annual report and any other information sets you may need to make publicly available. Review your strategy You should regularly review your investor relations strategy to measure its success against the objectives you set and to identify any improvements or challenges so that periodic adjustments can be made. Remember, competition for investor, analyst and media attention is strong, so awareness and understanding of your company amongst these audiences will be key to a successful investor relations strategy. 04 Key Practicalities
What Investor Relations is and who it is aimed at This section of the guide examines what the term investor relations means and focuses on the reasons why a quoted company would choose to implement an investor relations strategy. It also looks at who investor relations is aimed at, detailing the characteristics and significance to quoted companies of the three principle investor relations audiences; investors, analysts and the media.
Page 1 and 2: Investor Relations A Practical Guid
Page 3 and 4: Contents Page 02 03 04 07 10 13 17
Page 5: Preface Michael Mitchell, General M
Page 10 and 11: Liquidity One of the outcomes quote
Page 12 and 13: Institutional Investors Andrew Buch
Page 14 and 15: Institutional Investors A Fund Mana
Page 16 and 17: Liquidity is vitally important as i
Page 18 and 19: Members of the Association of Priva
Page 20 and 21: Because analysts normally differ in
Page 22 and 23: Company Sponsored/Paid-for Research
Page 24 and 25: Media Matrix: UK & International Pr
Page 26 and 27: 24 What Investor Relations is and w
Page 29 and 30: Company Management Paul Froud, Head
Page 31 and 32: Registrar Matthew Edmund, Business
Page 33 and 34: Proxy Solicitation - knowing who ha
Page 35 and 36: Description of a corporate broking
Page 37 and 38: Institutional investor access - org
Page 39 and 40: Market making In addition to develo
Page 41 and 42: Areas that financial PR agencies ad
Page 43 and 44: Sentiment studies Corporate governa
Page 45: Building the Investor Relations Pro
Page 48 and 49: Case study: Mears Group plc Bob Hol
Page 50 and 51: Meetings Heather Salmond, Managing
Page 52 and 53: Round table debates and conferences
Page 54 and 55: Company Announcements Charles Bond,
Page 56 and 57:
Determining whether a company has i
Page 58 and 59:
Any announcements should be true, a
Page 60 and 61:
Reviewing annual reports (both prin
Page 62 and 63:
Investor Relations Websites Al Loeh
Page 64 and 65:
Content The general rule on content
Page 66 and 67:
Electronic Shareholder Communicatio
Page 68 and 69:
Making the communication by website
Page 71 and 72:
Information in this publication is
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