lightfair international - Illuminating Engineering Society
lightfair international - Illuminating Engineering Society
lightfair international - Illuminating Engineering Society
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CONVENTIONAL<br />
WISDOM<br />
In 1989 a new trade show took the lighting industry by storm.<br />
Editor Mark A. Newman delves into the past to see how<br />
and why LIGHTFAIR INTERNATIONAL became<br />
the lighting world’s pre-eminent event.<br />
When LIGHTFAIR INTERNATIONAL returns to<br />
San Francisco May 10–13, it will celebrate its<br />
tenth year as the largest architectural and commercial<br />
lighting trade show in North America with the<br />
largest architectural and commercial lighting conference<br />
program in the world. LIGHTFAIR is a by-product of the<br />
ever-evolving lighting industry—a renowned event that fills<br />
a much-needed niche. The event is co-owned by the IESNA,<br />
The International Association of Lighting Designers (IALD),<br />
and Atlanta-based trade show management company, AMC,<br />
Inc. AMC is responsible for producing and managing the<br />
event every year.<br />
LIGHTFAIR provides a unique opportunity that brings<br />
lighting professionals together to view their industry on<br />
national and <strong>international</strong> levels, according to IESNA<br />
President Jody Good. “It lets designers and specifiers compare<br />
notes in a unique venue and also get a chance to see the<br />
latest and greatest product innovations,” he said.<br />
LIGHTFAIR has definitely come a long<br />
way in a short time. Many who<br />
were there when the<br />
event was in the<br />
planning stages<br />
still find it hard to<br />
believe it’s only been<br />
10 years. “Not only<br />
am I surprised, but it<br />
doesn’t feel like a<br />
decade,” Gary Steffy<br />
said. Steffy was IALD<br />
President when LIGHT-<br />
FAIR was launched and<br />
was integral in its formation.<br />
“It’s wonderful that the<br />
show has remained fresh and<br />
robust after all these years.”<br />
A Bright Idea in Atlanta<br />
In 1989, AMC was trying to<br />
launch a regional lighting<br />
show called Southern Lights.<br />
The original plan was to<br />
have a fairly small trade<br />
show with only 60 to 80<br />
booths in the hopes of<br />
attracting 2000 to 3000<br />
specifiers from throughout<br />
the southeast.<br />
AMC’s Libby Morley<br />
and Susan McCart<br />
were in the process<br />
of organizing Southern<br />
Lights when<br />
Lithonia’s Steve<br />
Spiers told them to contact<br />
the IESNA. In subsequent<br />
meetings with IESNA Executive Vice President<br />
William Hanley, it was noted that IESNA could not offer its<br />
resources since Southern Lights would be in competition<br />
with Lighting World International which the IESNA was<br />
then co-sponsoring.<br />
However, both associations envisioned a trade show that<br />
would benefit the lighting industry.<br />
“We needed to go into newer, fresher territory,” Steffy<br />
said. “With LIGHTFAIR we created a lighting show that<br />
would be driven by the lighting industry rather than the<br />
trade show industry.”<br />
The IESNA and the IALD invited a number of trade<br />
show organizers to discuss the viability of creating an<br />
industry-friendly show. Among those companies, AMC<br />
The very first LIGHTFAIR INTERNATIONAL brochure (left) and the<br />
most recent (above).<br />
LD+A/April 1999 65