03.02.2015 Views

lightfair international - Illuminating Engineering Society

lightfair international - Illuminating Engineering Society

lightfair international - Illuminating Engineering Society

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

CONVENTIONAL<br />

WISDOM<br />

In 1989 a new trade show took the lighting industry by storm.<br />

Editor Mark A. Newman delves into the past to see how<br />

and why LIGHTFAIR INTERNATIONAL became<br />

the lighting world’s pre-eminent event.<br />

When LIGHTFAIR INTERNATIONAL returns to<br />

San Francisco May 10–13, it will celebrate its<br />

tenth year as the largest architectural and commercial<br />

lighting trade show in North America with the<br />

largest architectural and commercial lighting conference<br />

program in the world. LIGHTFAIR is a by-product of the<br />

ever-evolving lighting industry—a renowned event that fills<br />

a much-needed niche. The event is co-owned by the IESNA,<br />

The International Association of Lighting Designers (IALD),<br />

and Atlanta-based trade show management company, AMC,<br />

Inc. AMC is responsible for producing and managing the<br />

event every year.<br />

LIGHTFAIR provides a unique opportunity that brings<br />

lighting professionals together to view their industry on<br />

national and <strong>international</strong> levels, according to IESNA<br />

President Jody Good. “It lets designers and specifiers compare<br />

notes in a unique venue and also get a chance to see the<br />

latest and greatest product innovations,” he said.<br />

LIGHTFAIR has definitely come a long<br />

way in a short time. Many who<br />

were there when the<br />

event was in the<br />

planning stages<br />

still find it hard to<br />

believe it’s only been<br />

10 years. “Not only<br />

am I surprised, but it<br />

doesn’t feel like a<br />

decade,” Gary Steffy<br />

said. Steffy was IALD<br />

President when LIGHT-<br />

FAIR was launched and<br />

was integral in its formation.<br />

“It’s wonderful that the<br />

show has remained fresh and<br />

robust after all these years.”<br />

A Bright Idea in Atlanta<br />

In 1989, AMC was trying to<br />

launch a regional lighting<br />

show called Southern Lights.<br />

The original plan was to<br />

have a fairly small trade<br />

show with only 60 to 80<br />

booths in the hopes of<br />

attracting 2000 to 3000<br />

specifiers from throughout<br />

the southeast.<br />

AMC’s Libby Morley<br />

and Susan McCart<br />

were in the process<br />

of organizing Southern<br />

Lights when<br />

Lithonia’s Steve<br />

Spiers told them to contact<br />

the IESNA. In subsequent<br />

meetings with IESNA Executive Vice President<br />

William Hanley, it was noted that IESNA could not offer its<br />

resources since Southern Lights would be in competition<br />

with Lighting World International which the IESNA was<br />

then co-sponsoring.<br />

However, both associations envisioned a trade show that<br />

would benefit the lighting industry.<br />

“We needed to go into newer, fresher territory,” Steffy<br />

said. “With LIGHTFAIR we created a lighting show that<br />

would be driven by the lighting industry rather than the<br />

trade show industry.”<br />

The IESNA and the IALD invited a number of trade<br />

show organizers to discuss the viability of creating an<br />

industry-friendly show. Among those companies, AMC<br />

The very first LIGHTFAIR INTERNATIONAL brochure (left) and the<br />

most recent (above).<br />

LD+A/April 1999 65

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!