lightfair international - Illuminating Engineering Society
lightfair international - Illuminating Engineering Society
lightfair international - Illuminating Engineering Society
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was more than happy to oblige and helped organize a trade<br />
show with <strong>international</strong> appeal.<br />
Thus, LIGHTFAIR INTERNATIONAL was born.<br />
Let There be LIGHTFAIR...<br />
The first LIGHTFAIR took place April 10–12, 1990 at the<br />
New York Hilton. It was the first small step for the event. The<br />
premise behind LIGHTFAIR was to develop a lighting trade<br />
show created by the lighting industry for the lighting industry.<br />
“LIGHTFAIR is like a breath of fresh air,” Good said. “The<br />
transition to LIGHTFAIR was virtually seamless.” According<br />
to Good, LIGHTFAIR is “more focused on education and on<br />
a commercial and technical perspective.”<br />
LIGHTFAIR is unique because the professional organizations<br />
who sponsor it are also the owners, according to IALD<br />
Chairman Philip Gabriel. “While many professions have<br />
conferences and many industries have trade shows, the lighting<br />
industry has both in LIGHTFAIR,” Gabriel said. “And<br />
since the IESNA and the IALD are part owners, it gives the<br />
event much more prestige than other industry shows.”<br />
To make LIGHTFAIR more beneficial to the industry it<br />
served, two advisory boards were put into place—-the<br />
Conference Advisory Board and the Exhibitor Advisory<br />
Board. The Exhibitor Advisory Board identified the appropriate<br />
format to showcase new products and address the<br />
needs of manufacturers. The Conference Advisory Board was<br />
charged with developing an educational program to explore<br />
issues that affect lighting professionals and others in the<br />
lighting industry.<br />
In 1996 the New Product Showcase Advisory Committee<br />
joined the other two committees. The committee was<br />
created once it became obvious that the New Product<br />
Showcase was going to be a permanent part of LIGHT-<br />
FAIR. In 1998 a jury of lighting professionals was added to<br />
help select the best new products.<br />
Manufacturers were delighted at being included in<br />
LIGHTFAIR’s planning stages. One manufacturer’s rep stated<br />
in 1990 that if exhibitors have a say in molding LIGHTFAIR’s<br />
direction, then the results will be of greater commercial success<br />
to them. Another manufacturer applauded the Exhibitor<br />
Advisory Committee stating that it provided a voice manufacturers<br />
never had at other trade shows.<br />
The original plan was to hold LIGHTFAIR every other year<br />
on a grand, <strong>international</strong> scale in New York. During the alternating<br />
years, the show would be held on the west coast or in<br />
the mid-west. In even-numbered years it was held in New<br />
York and alternated with Chicago and San Francisco.<br />
Currently, LIGHTFAIR INTERNATIONAL alternates<br />
between New York, Las Vegas, and San Francisco.<br />
Off and Running<br />
The March 1991 LIGHTFAIR in Chicago attracted over<br />
8000 attendees, over 140 exhibitors, and featured more than<br />
20 seminars and workshops. That same month, LIGHTFAIR<br />
had already sold 52 percent of its exhibitor space at the Jacob<br />
Javits Convention Center for the 1992 event, representing<br />
over 100 companies.<br />
After only three years, it appeared that LIGHTFAIR INTER-<br />
LIGHTFAIR INTERNATIONAL provides attendees with a<br />
plethora of activities ranging from checking out the latest technological<br />
developments to networking with past and potential business<br />
associates and friends. (top) From the 1995 event in Chicago at<br />
McCormick Place, OSRAM SYLVANIA’s booth draws plenty of attention.<br />
(middle) GE’s booth at the 1996 LIGHTFAIR in San Francisco<br />
was a launching pad for many new products.<br />
(bottom) Registration is in full swing at the 1996 event.<br />
66 LD+A/April 1999