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lightfair international - Illuminating Engineering Society

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was more than happy to oblige and helped organize a trade<br />

show with <strong>international</strong> appeal.<br />

Thus, LIGHTFAIR INTERNATIONAL was born.<br />

Let There be LIGHTFAIR...<br />

The first LIGHTFAIR took place April 10–12, 1990 at the<br />

New York Hilton. It was the first small step for the event. The<br />

premise behind LIGHTFAIR was to develop a lighting trade<br />

show created by the lighting industry for the lighting industry.<br />

“LIGHTFAIR is like a breath of fresh air,” Good said. “The<br />

transition to LIGHTFAIR was virtually seamless.” According<br />

to Good, LIGHTFAIR is “more focused on education and on<br />

a commercial and technical perspective.”<br />

LIGHTFAIR is unique because the professional organizations<br />

who sponsor it are also the owners, according to IALD<br />

Chairman Philip Gabriel. “While many professions have<br />

conferences and many industries have trade shows, the lighting<br />

industry has both in LIGHTFAIR,” Gabriel said. “And<br />

since the IESNA and the IALD are part owners, it gives the<br />

event much more prestige than other industry shows.”<br />

To make LIGHTFAIR more beneficial to the industry it<br />

served, two advisory boards were put into place—-the<br />

Conference Advisory Board and the Exhibitor Advisory<br />

Board. The Exhibitor Advisory Board identified the appropriate<br />

format to showcase new products and address the<br />

needs of manufacturers. The Conference Advisory Board was<br />

charged with developing an educational program to explore<br />

issues that affect lighting professionals and others in the<br />

lighting industry.<br />

In 1996 the New Product Showcase Advisory Committee<br />

joined the other two committees. The committee was<br />

created once it became obvious that the New Product<br />

Showcase was going to be a permanent part of LIGHT-<br />

FAIR. In 1998 a jury of lighting professionals was added to<br />

help select the best new products.<br />

Manufacturers were delighted at being included in<br />

LIGHTFAIR’s planning stages. One manufacturer’s rep stated<br />

in 1990 that if exhibitors have a say in molding LIGHTFAIR’s<br />

direction, then the results will be of greater commercial success<br />

to them. Another manufacturer applauded the Exhibitor<br />

Advisory Committee stating that it provided a voice manufacturers<br />

never had at other trade shows.<br />

The original plan was to hold LIGHTFAIR every other year<br />

on a grand, <strong>international</strong> scale in New York. During the alternating<br />

years, the show would be held on the west coast or in<br />

the mid-west. In even-numbered years it was held in New<br />

York and alternated with Chicago and San Francisco.<br />

Currently, LIGHTFAIR INTERNATIONAL alternates<br />

between New York, Las Vegas, and San Francisco.<br />

Off and Running<br />

The March 1991 LIGHTFAIR in Chicago attracted over<br />

8000 attendees, over 140 exhibitors, and featured more than<br />

20 seminars and workshops. That same month, LIGHTFAIR<br />

had already sold 52 percent of its exhibitor space at the Jacob<br />

Javits Convention Center for the 1992 event, representing<br />

over 100 companies.<br />

After only three years, it appeared that LIGHTFAIR INTER-<br />

LIGHTFAIR INTERNATIONAL provides attendees with a<br />

plethora of activities ranging from checking out the latest technological<br />

developments to networking with past and potential business<br />

associates and friends. (top) From the 1995 event in Chicago at<br />

McCormick Place, OSRAM SYLVANIA’s booth draws plenty of attention.<br />

(middle) GE’s booth at the 1996 LIGHTFAIR in San Francisco<br />

was a launching pad for many new products.<br />

(bottom) Registration is in full swing at the 1996 event.<br />

66 LD+A/April 1999

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