Core Strategy: Jermuk as a Tourism Destination - CAPS
Core Strategy: Jermuk as a Tourism Destination - CAPS
Core Strategy: Jermuk as a Tourism Destination - CAPS
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Strengths Weaknesses<br />
nationally to promote <strong>Jermuk</strong><br />
Opportunities Threats<br />
<strong>Tourism</strong> Industry of • Attractive for tourists • Lack of high-skilled operating • <strong>Jermuk</strong> aligns its development and • Armenian tourists continue to<br />
the Country<br />
for its ancient historical personnel and high quality promotional efforts to other activities currently take overse<strong>as</strong> vacations rather<br />
heritage and culture service and infr<strong>as</strong>tructure being undertaken within Armenia’s tourism than domestic trips to <strong>Jermuk</strong><br />
• Large share of • High flight costs (see below) industry<br />
Armenian Di<strong>as</strong>pora • Uncompetitive hotel prices<br />
(mostly from Russia relative to neighboring countries<br />
and USA), visiting the (Turkey, Georgia, Jordan, Syria)<br />
country<br />
• Concentration of the better<br />
• Steady growth rate of tourism facilities for international<br />
annual arrivals<br />
Indirect <strong>Tourism</strong> Factors<br />
tourists in the capital city<br />
• Investment in the tourist industry<br />
oriented to short-term results<br />
rather than on the development<br />
of the country <strong>as</strong> a competitive<br />
tourist destination<br />
Character/Design of • Clean and tidy • Too many uncompleted or • Political will and early process of development • <strong>Jermuk</strong> develops haphazardly<br />
Town<br />
• Quiet atmosphere derelict buildings<br />
planning ensures <strong>Jermuk</strong> development will be and therefore is unable to<br />
conducive to relaxation<br />
appropriate and sustainable leading to become an internationally<br />
• Cared for – compared<br />
maintenance and enhancement of the renowned destination<br />
to other Armenian<br />
character<br />
• Legislative environment does<br />
towns<br />
• Development of a design code to maintain not support maintenance of the<br />
• Some good<br />
character of the town<br />
character of the town<br />
architecture<br />
• Pressure for development<br />
• Family environment<br />
results in unsustainable<br />
Transport • Daily transport • Poor transport frequencies • Roads, although adequate, could be improved<br />
development<br />
• Roads could fall into disrepair if<br />
between <strong>Jermuk</strong> and • Lack of information on transport • To create special charter (cheaper) flights to not attended to, limiting access<br />
Yerevan in winter options to <strong>Jermuk</strong> and Yerevan for tourists traveling to <strong>Jermuk</strong> to site<br />
months<br />
frequencies<br />
• To operate modern minibus transport (with • Due to high flight price, tourists<br />
• Twice daily transport • Low quality of transport options access to disabled people) driving around may choose other destinations<br />
between <strong>Jermuk</strong> and – old buses<br />
<strong>Jermuk</strong> in peak se<strong>as</strong>ons<br />
rather than Armenia<br />
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