Core Strategy: Jermuk as a Tourism Destination - CAPS

9. Given its hot mineral water (its chemical composition and medicinal properties)
Jermuk is very similar to Czech Karlovi Vari spa resort, which has 10000 visitors per
month on average given the statistics for 2008.
10. In view of the fact that Jermuk’s nature is as good as in Karlovi Vari, as well as
considering Jermuk’s potential for the development of winter and other types of
tourism it may be stated that the town’s perspective to become a destination spa resort
as an alternative to well-known global destinations is feasible with the
implementation of a target program (with the availability of the required investments)
and with active and effective cooperation among all stakeholders (state and private)
within this program.
2. Conceptual Goals of the Jermuk Development Program
11. The Conceptual Goals of Jermuk Development Program by 2012 are as follows:
1) To turn Jermuk into an all-year spa resort that meets international standards through
the development of the following main directions:
a) A spa and winter sports destination as an alternative to prominent global (Alpine,
Czech, German) destinations.
b) An international chess championship center
c) A pan-Armenian as well as international youth camp destination
d) Cultural tourism destination
2) To ensure 100 thousand visitors per year
3) To increase the annual tourism generated income to 100 million USD
4) To create 4000 additional jobs
3. Priority Issues of the Jermuk Development Program
12. The priority issues of the Jermuk Development Program are as follows:
1) To design and develop infrastructures for the town in line with the vision for “an
architectural environment that is complete, maintained and attractive, that meets
international standards and shows the best correlation with the national profile of the
town, its specifics, traditions and historical-cultural heritage”.
2) To improve Jermuk’s transportation network providing the town with ecologically
clean means of transportation (electricity powered transportation, horse carriages,
bicycles, rope ways) and with parking facilities
3) To provide the town with high quality internet
4) To integrate Jermuk’s spas into the network of European spa resorts delivering high
qulity services
5) To turn the town into a center for international chess championships
6) To establish individual districts, streets specialized in certain services
7) To turn the town into pan-Armenian as well as international youth camp destination
8) To develop human resources ensuring continuous training and requalification of
personnel
9) To provide the town with alternative roads and transport communication
10) To establish Jermuk’s profile as a spa and winter resort as an alternative to prominent
global (Alpine, Czech, German) destinations and adequately represent this profile in
the international market
11) To form Jermuk’s profile as an attractive and favorable all-year tourism destination
and adequately represent this profile in the international market.
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