Core Strategy: Jermuk as a Tourism Destination - CAPS

Strengths Weaknesses Opportunities Threats
available
• Mechanization underdeveloped grow at that altitude in order to serve them Jermuk may increase
• Good quality
fresh (and organic) in restaurants
Community
cultivation nearby with
improved irrigation
• 3 Libraries
• Poor standard fire brigade • Expand fire services
Services
• 2 Churches
• Baze Children’s Camp
• 2 Banks
• Functioning
station
police
Leisure/Recreation • Development of ski lift • Lack of hiking trails
• Expansion of ski lift network and ski runs • Lack of an active night life could
with two ski runs of • Limited indoor and outdoor • Development of leisure and recreation drive away younger tourists, who
differences in difficulty sports facilities available for use activities around a common theme
are the most likely to travel to
• Public park in • Generally limited number of • Expansion of the chess facility for use by Jermuk in search of active,
reasonable condition things to do
visitors
healthy living
covering 12 Ha • No organized activities /facilities • Organization of tours/activities complementary
complementary to ski lift services to ski lift and suitable to the environment (i.e.
in summer
riding and hiking tours, paragliding, golf, rock
• Very little social or night life, climbing, rafting, cycling – bicycles for rent)
such as bars, pubs, bowling and • Development of evening activities appropriate
computer game centers.
to a crowd of people who live an active, healthy
• Only one festival, Jermuk’s
winter, held yearly
lifestyle
Cultural/Religious • 2 churches
• No archaeological sites • Putting visible signs on those things that are of • Potential disconnect as tourists
• A few monuments • No real craft industry
significance and presenting them in a visually visit the country primarily for its
• Armenia’s general • No real presence of items of appealing way (such as the waters and the religious and cultural offerings
reputation as a center cultural and historical Kings’ Bathing Area)
while Jermuk’s primary offer is
of Christianity
significance
• Create new monuments or attractions
nature and outdoors living
• Art Museum
• Organization of Art presentation in Art
Museum during peak seasons
• Development of cultural tours (carpet making,
wine production, blacksmith, etc)
• Creation of service industries representing the
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