Core Strategy: Jermuk as a Tourism Destination - CAPS

Objective #20: Maintain and enhance the rural environment in and around Jermuk.
Objective #21: Devolve some authority for the development of Jermuk to the town itself and
actively attempt to engage the community in the development of Jermuk by encouraging
participation and feedback, with the expectation that these measures will enhance the
sustainability of Jermuk’s development.
Objective #22: Enhance the business environment to increase the chances of attracting
private sector actors to invest in Jermuk.
Actions to support each of these objectives, with justification, responsibility and indication of
priority (phasing), is provided in the Local Development Framework Action Plan (Volume 2 of
the LDF).
J. Roles & Responsibilities of the Public & Private Sectors,
Civil Society & Community
The successful implementation of this strategy will depend upon the extent to which each
stakeholder is able to accept their responsibilities, liaise and coordinate with other
stakeholders and fulfill their obligations.
The Government of Armenia (on a national level) and the Jermuk Municipality are largely
responsible for creating the enabling environment and facilitating implementation of the
strategy. This will include assistance in reaching out to potential investors and creating an
attractive investment environment. They are also primarily responsible for the indirect
objectives relating to the character of the town, transportation, communication, health,
housing, infrastructure, utilities & energy, community facilities, rural environment, cultural &
religious heritage, education and training, governance and the business environment.
The private sector should take responsibility, primarily, for the direct tourism objectives; the
improvement to and expansion of accommodation, spa services, outdoor activities and
pursuits, retail facilities, food & beverage facilities, and handicrafts and souvenirs.
Civil society and the local community must be involved throughout the development process
since this is their town and they will be impacted by the development that takes place. This
means consulting them at various stages of the process, listening to their views and
suggestions and heeding their concerns.
Further details relating to the individual roles are outlined in the Action Plan (Volume 2 of the
LDF) and the document on the Development Process (Volume 3 of the LDF).
K. Monitoring & Evaluation
Survey, monitoring and review are crucial to the successful delivery of Local Development
Frameworks. A systematic and dynamic monitoring system will help the national and local
government understand the wider social, environmental and economic issues affecting their
areas and the key drivers of spatial change
Best practice suggests undertaking the following key, inter-related monitoring tasks:
1) Assess the extent to which actions in local development documents are being
implemented;
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