The Actuary's Role in Marketing - Actuary.com

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MARKETING MYTH #3 ▬▬▬▬▬▬▬▬▬▬▬ “Customer Focus” SHOULD BE ONE-STEP DOWN THE DISTRIBUTION CHAIN 18
BROKERAGE DISTRIBUTION SYSTEM Insurance Company ↓ General Agent ↓ Broker ↓ Policy owner MANUFACTURING ANALOG Manufacturer ↓ Wholesaler ↓ Retailer ↓ Customer Who is the “customer” <strong>in</strong> life <strong>in</strong>surance brokerage? 19
Page 1 and 2: FSA’s Role in Distribution Market
Page 3 and 4: Critical Requirements to Transform
Page 5 and 6: Know The Marketing Myths 5
Page 7 and 8: Product #1 Service #1 SELLING Need
Page 9 and 10: MARKETING MYTH #2 ▬▬▬▬▬
Page 11 and 12: The EDSEL 11
Page 14: EXAMPLE #3 ▬▬▬▬▬▬▬▬
Page 17: PORK BELLIES 17
Page 21 and 22: FORCES OF CHANGE 1. Legislative 2.
Page 23 and 24: Bottom Up Product Design ART SCIENC
Page 25 and 26: Rule 1 - Art Before Science Science
Page 27 and 28: Rule 2 Product Development Science
Page 29 and 30: “Let The Games Begin” Lapse Sup
Page 31 and 32: Reward Systems (i.e., Compensation)
Page 33 and 34: Conventions / Trips / Prizes • Do
Page 35 and 36: Solutions For Motivation • Bring

The Actuary's Role in Marketing - Actuary.com

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