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The Actuary's Role in Marketing - Actuary.com

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Product Games<br />

• F<strong>in</strong>e Tun<strong>in</strong>g of Product to meet:<br />

o Competition / Compensation<br />

o Market Needs<br />

o Distribution Model<br />

• Trad<strong>in</strong>g Features and Assumptions<br />

• Trad<strong>in</strong>g Among Variable Assumptions<br />

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