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The Actuary's Role in Marketing - Actuary.com

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<strong>The</strong> Balanc<strong>in</strong>g Act<br />

Agent<br />

Compensation<br />

Policyholder<br />

Price / Value<br />

Company<br />

Return<br />

F<strong>in</strong>d<strong>in</strong>g the Right Reward System<br />

30

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