The Actuary's Role in Marketing - Actuary.com
The Actuary's Role in Marketing - Actuary.com
The Actuary's Role in Marketing - Actuary.com
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MARKETING =<br />
SELLING =<br />
any activity that helps to sell a<br />
<strong>com</strong>pany’s products or services<br />
to fulfill a customer’s need or<br />
want<br />
the transaction that<br />
ac<strong>com</strong>plishes the above<br />
objective<br />
8
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