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The Actuary's Role in Marketing - Actuary.com

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Formula For Success<br />

• Know Your Distribution Model<br />

• Use a Bottom Up Model<br />

• Assume the <strong>Role</strong> of the Architect<br />

• F<strong>in</strong>d the Hot Buttons<br />

• Get to Know the Distribution<br />

• Br<strong>in</strong>g Value With Solutions<br />

F S A<br />

F<strong>in</strong>est Salesman <strong>in</strong> America<br />

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