One City Built to Last

y felix badea
Familial Advice at Any Hour
It is completely acceptable to Robert
“Puma” Richards Jr CFP®, if
a husband and wife come into his
office – and the husband tells him
they are just there for the “in case of”
planning session.
“Over the years, I’ve had a lot of
husbands with their wives come in
and say, ‘We are not here to use your
services right now, but I do want to
introduce my wife to you because if
something happens to me, I want her
to come here to get reliable and trustworthy
advice from you,’” Richards
said. “I try to work with couples and
spouses so that if something happens
to either one of them, they know that
they are in good hands.”
As the owner of PUMA Wealth Advisors,
LLC, in Toms River, NJ, Richards
has taken on the financial care of numerous
widows at a time in their lives
when they are the most economically
vulnerable. His goal is to educate the
remaining spouse regarding financial
affairs, which can be as basic as balancing
a checkbook, or as complicated as
a mini-course on how the stock market
works. He has even gone with a widow
to help her lease a car.
Puma seeks those clients who have
a genuine interest in setting up their
financial affairs in a manner that will
best benefit their family members for
the long-term and will be transferable
to younger generations.
“I have come across some folks who
really were not concerned about what
happens to the rest of the family after
their death – and those people did not
work out as clients for me,” Richards
explains. “My goal is to not only be the
financial advisor for the ‘Mom’ and
the ‘Dad’ – but to be an advisor for the
whole family. I want to be the advisor
for their children and grandchildren.”
And because of that philosophy I now
We believe in thinking
“out of the box” and we
are not afraid to challenge
conventional wisdom in
our approach to investing
and preserving wealth.
All of our energy, commitment,
and efforts are
focused on you, the client,
and your satisfaction.
am working with multiple generations
of families.
In return, Richards makes himself
available to his clients via cellphone at
any time of day or night. He wants clients
who understand that they need
his help in managing their complex
financial situations, so it’s okay with
him if they need to talk at midnight.
He wants his clients to feel as if they
are part of his extended family.
“With my more than 21 years of
experience in the financial planning
industry, I’ve seen a lot of things happen
with people’s financial well-being
and I have advised a lot of folks
on what to do and what not to do,”
Richards said. “My goal is to try to
advise my clients as if they are family
members and I have to sit across the
dinner table from them six months
after I make a recommendation for
them that might be very good, very
bad or simply flat line. The most important
thing is building long-term
relationships.”
Learn more about PUMA Wealth
Advisors, LLC, online at www.PumaRichards.com.
Securities offered through Securities
America, Inc., member FINRA/SIPC.
Advisory services offered through
Arbor Point Advisors, LLC.
Felix Badea, Securities America, LLC.
And Arbor Point Advisors, LLC. are
not affiliated with PUMA Wealth Advisors,
LLC..
1108 Hooper Avenue
Building 2
Toms River, NJ 08753
www.pumarichards.com
THE SUIT MAGAZINE - NOV 2014