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Annual Report 2009 - IVA

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Control over Internet is a societal issue<br />

The development of the internet has transformed<br />

society, but the issues that are discussed<br />

regarding the internet are often limited<br />

and relate mainly to the portion of the traffic<br />

that involves commerce. Politicians have not<br />

understood that both education and the care<br />

sector could be more efficient if the internet's<br />

potential was used more effectively.<br />

Within the framework of the Ambient<br />

Sweden project, a debate was held on 4 june<br />

about who should control the internet, if it<br />

should be controlled at all. The differences of<br />

opinion about this are often greater between<br />

03 04<br />

05 06 07<br />

the young and the old than between different<br />

political positions.<br />

during the debate many people shared<br />

their view that the problem today is that politicians<br />

often lack a broad understanding of the<br />

issues concerning the internet. several of the<br />

participating experts were seeking a holistic<br />

approach and a vision for what the internet's<br />

role in society should look like.<br />

Driving force for IT-entrepreneurs<br />

swedish expertise can help to transform the<br />

internet into something really useful, according<br />

to telecom pioneer östen mäkitalo at an<br />

scorecard.se<br />

scorecard shows success factors<br />

scorecard.se is a continuation of the project<br />

IT without Borders which ivA launched<br />

in 2006. Scorecard.se is being run by ivA and<br />

a steering committee consisting of experts<br />

from industry, academia and government<br />

agencies.<br />

The project has developed five success<br />

factors considered more important than<br />

others in maintaining and strengthening<br />

sweden's ability to develop and use iT<br />

in products and processes and thereby<br />

improve productivity, competitiveness and<br />

growth. The five interacting factors are:<br />

sweden's relative efficiency advantage, iT in<br />

products and processes, the research and<br />

innovation system, supply of expertise<br />

35<br />

Ambient Sweden meeting on 29 April. östen<br />

mäkitalo pointed out that sweden has always<br />

been good at seizing opportunities in telecommunications.<br />

one conclusion was that it<br />

is the desire to create something new that<br />

is driving iT development. education and<br />

research are a good foundation, but new services<br />

are often the result of individual innovation<br />

initiatives. Also, it is often young people<br />

who are behind these initiatives. Two examples<br />

are Bambuser – a Web Tv service developed<br />

by måns Adler, and Bloggy – a blog service<br />

adapted for sweden created by jonas lejon.<br />

Internet guru rejuvenated <strong>IVA</strong><br />

The "father of the internet," vinton cerf, was<br />

ivA's guest on 23 october. one area he is<br />

happy to talk about is the "internet of things" –<br />

where more and more technical applications<br />

are using the internet to communicate without<br />

human participation.<br />

"The internet of things is a rapidly growing<br />

phenomenon," vinton cerf said. one important<br />

area will be energy, where automatic<br />

alarms and controls will be used, e.g. to lower<br />

the temperature of a heating system.<br />

ivA President Björn o. nilsson pointed<br />

out in his opening speech at the seminar that<br />

vinton cerf had managed to bring down the<br />

average age of the audience by several years.<br />

The number of people around the age of 20<br />

was remarkably high.<br />

through education and basic research, and<br />

the attitude towards swedish iT capabilities.<br />

Scorecard.se is measuring, highlighting and<br />

following up the five success factors to<br />

ensure the appropriate analysis is carried<br />

out and measures are implemented in time.

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