The Future of Automobiles and Mobility Final ... - FISITA 2008

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Main Sponsors
Audi – Sporty, Progressive, Sophisticated
AUDI AG is a globally operating company that develops and manufactures high-quality, technologically innovative
automobiles. It is headquartered in Ingolstadt (Germany) with a facility in Neckarsulm (Germany). Its
key manufacturing locations outside Germany are Györ (Hungary), Changchun (China), Brussels (Belgium). At
the end of 2007, production of the Audi A6 started in Aurangabad, India.
AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With
revenue of € 33,617 million and profit before tax of € 2,915 million, the company attained its best figures
ever. The company’s growth was accompanied by ongoing expansion of its manufacturing facilities, which
today employ a total workforce of about 54,000 people worldwide, including 45,000 in Germany.
AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese,
Italy, and quattro GmbH in Neckarsulm.
The current model portfolio comprises the Audi A3, A4, A5, A6 and A8 model lines and the Audi TT sports
car. In 2006, Audi broadened its offerings to include the Audi Q7, an innovative SUV. The Audi R8, a mid-engined
sports car that was launched in April 2007, has established itself as a brand icon.
The brand with the four rings invests more than € 2 billion each year in order to sustain the company’s technological
lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the
number of models in its portfolio by 2015, from the 26 currently on offer to more than 40.
The BMW Group
With the three brands, BMW, MINI and Rolls-Royce Motor Cars, the BMW Group has its sights set firmly on
the premium sector of the international automobile market. To achieve its aims, the company knows how to
deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development
to sales and marketing, BMW Group is committed to the very highest in quality for all its products
and services. The company‘s phenomenal success is proof of this strategy‘s correctness.
Along with its automotive concerns, the BMW Group‘s activities comprise the development, production and
marketing of motorcycles, as well as comprehensive financial services for private and business customers:
Automobiles – With BMW, MINI and Rolls-Royce Motor Cars, the BMW Group is the world‘s only car maker
to pursue a purely premium strategy for all market sectors covered by its brands, from exclusive smaller cars to
top-of-the-range luxury limousines.
Motorcycles – Premium is the key word for BMW Group motorcycles as well. We have enjoyed great success
with our strategy: to develop and build the best motorcycles, set standards with regard to technology, environmental
protection and safety, and provide outstanding customer service in the pre- and after-sales phases.
Financial services – We see financial services as a key factor for success in today‘s mobile world. We have
established an extensive product portfolio which supplies expert information and advice for situations and
questions relating to the finance sector. We provide the following services: financing and leasing, asset management,
dealer financing and company car pools.
Our other business interests are insurance (Bavaria Wirtschaftsagentur GmbH), Industry-specific strategy &
process consulting, solutions and IT services (Cirquent GmbH).
Daimler: Fascination and Sustainability
Daimler AG with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-
Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer
of commercial vehicles in the world.
The Daimler Financial Services division has a broad offering of financial services, including vehicle financing,
leasing, insurance and fleet management. Daimler sells its products in nearly all the countries of the world and
has production facilities on five continents.
The company‘s founders, Gottlieb Daimler and Carl Benz, continued to make automotive history following
their invention of the automobile in 1886. As an automotive pioneer, Daimler and its employees willingly accept
an obligation to act responsibly towards society and the environment and to shape the future of safe and
sustainable mobility with groundbreaking technologies and high-quality products.
The current brand portfolio includes the world‘s most valuable automobile brand, Mercedes-Benz, as well as
smart, Maybach, Freightliner, Sterling, Western Star, Mitsubishi Fuso, Setra, Orion and Thomas Built Buses.
Daimler is an automotive group with a commitment to excellence, and aims to achieve sustainable growth
and industry-leading profitability.
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