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Thematic assessment | <strong>Consumption</strong> <strong>and</strong> <strong>the</strong> <strong>environment</strong><br />

Figure 1.1<br />

Complementary actions to reduce <strong>the</strong> <strong>environment</strong>al pressures along <strong>the</strong> life<br />

cycle of products <strong>and</strong> services<br />

Production<br />

Improving <strong>the</strong> eco-efficiency<br />

of production of goods <strong>and</strong> services<br />

End-of-life<br />

Improving <strong>the</strong> eco-efficiency<br />

of waste management including<br />

reuse <strong>and</strong> recycling<br />

Products/services<br />

Improving products<br />

<strong>and</strong> services using eco-design<br />

<strong>and</strong> o<strong>the</strong>r measures<br />

<strong>Consumption</strong><br />

Reducing consumption levels<br />

<strong>and</strong>/or changing consumption<br />

patterns away from eco-intensive<br />

goods <strong>and</strong> services<br />

The uppermost set of actions — responses aimed directly<br />

at improving production processes <strong>and</strong> technologies,<br />

<strong>and</strong> substituting <strong>environment</strong>ally-intensive material<br />

<strong>and</strong> energy inputs with greener alternatives — have<br />

received most attention over recent decades. Such actions<br />

have resulted in clear reductions in <strong>the</strong> intensity of<br />

<strong>environment</strong>al pressures (emissions per unit of economic<br />

output) from <strong>European</strong> industry. Some progress has also<br />

been made in <strong>the</strong> end-of-life stage through improving<br />

waste management (see <strong>the</strong> SOER 2010 material resources<br />

<strong>and</strong> waste assessment (EEA, 2010b)).<br />

This assessment focuses on <strong>the</strong> two o<strong>the</strong>r stages in <strong>the</strong> life<br />

cycle: products/services <strong>and</strong> consumption.<br />

Improved design can provide products with lower<br />

impacts, including lower waste generation during <strong>the</strong>ir<br />

production, when <strong>the</strong>y are in use <strong>and</strong> at <strong>the</strong> end of <strong>the</strong>ir<br />

useful lives. However, it is increasingly recognised that<br />

<strong>environment</strong>al problems such as climate change cannot<br />

be solved through technological improvements alone (see,<br />

inter alia, Swedish EPA, 2010).<br />

Actions influencing private <strong>and</strong> public consumption<br />

are also necessary as <strong>the</strong>se can have knock-on effects<br />

upstream, potentially reducing pressures created during<br />

production. Such actions include those aimed specifically<br />

at encouraging dem<strong>and</strong> for less pressure-intensive<br />

products but also actions aimed at encouraging broader<br />

lifestyle changes.<br />

The term consumption as used in this assessment covers<br />

private (household) <strong>and</strong> public (government) final<br />

consumption of goods <strong>and</strong> services <strong>and</strong> investments<br />

in infrastructure ( 1 ), whe<strong>the</strong>r domestically produced or<br />

wholly or partially supplied through imports. In terms<br />

of value, private consumption was 2.6 times greater than<br />

public consumption across <strong>the</strong> EU‐27 at <strong>the</strong> beginning<br />

of 2010 (Eurostat, 2010a, 2010b). The main focus in this<br />

assessment is accordingly on private consumption, with<br />

public consumption addressed to a lesser extent.<br />

1.2 The policy challenge: some first<br />

reflections<br />

There is a huge, largely unused potential for encouraging<br />

<strong>environment</strong>ally less intensive consumption patterns<br />

by households. This is illustrated by a recent report that<br />

found that <strong>the</strong> annual greenhouse gas (GHG) emissions<br />

caused directly <strong>and</strong> indirectly by equal-income Swiss<br />

households range from 5 to 17 tonnes of carbon dioxide<br />

( 1 ) More formally called 'fixed capital formation' <strong>and</strong> including investments in machinery, transport systems, sewage <strong>and</strong> water<br />

services etc.<br />

The <strong>European</strong> <strong>environment</strong> | State <strong>and</strong> outlook 2010<br />

7

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