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F REIGN TRADE - 中国国际贸易促进委员会

F REIGN TRADE - 中国国际贸易促进委员会

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“I stayed in Ethiopia and Kenya for<br />

2 years, and I’m now still visiting other<br />

African countries for business travel. Just<br />

in 2 or 3 years, you can really feel the significant<br />

changes everyday taking place<br />

in Africa,” said Wang Peng, a project<br />

manager of China National Machinery<br />

& Equipment Import & Export Corporation<br />

(CMEC), China’s 3rd largest<br />

enterprises in terms of business turnover<br />

of foreign contracted projects.<br />

“It seems to me that most developing<br />

African countries hold a welcome<br />

attitude to the Chinese, only very few<br />

of the poorest nations and some southern<br />

areas controlled by the Whites are<br />

the exception,” said Wang.<br />

Stray Xie, a young girl working<br />

for China Development Bank (China’s<br />

largest financial partner of Africa) in<br />

Beijing has been to Zambia, Kenya and<br />

Egypt due to the company’s business<br />

connection with Africa. “From my experience,<br />

the local government and enterprises<br />

welcome Chinese companies<br />

warmly. I can feel their anticipation<br />

in the friendship and cooperation of<br />

China from the heart,” she said.<br />

Yes, it is a land full of change and<br />

surprise. But it may also be necessary<br />

for Chinese companies to shed some<br />

sweat or tears there.<br />

“Africa has many disadvantages<br />

as well: unstable politics and society,<br />

relatively poor investment environment,<br />

low working efficiency, heavy corruption,<br />

low experience of personnel...<br />

When conducting business in Africa,<br />

Chinese enterprises need to highlight<br />

the security concerns. As a foreign girl<br />

in Africa, I never dare to take a bus<br />

alone there,” Xie said. “Irregular and<br />

unreliable transportation in Africa is<br />

also a problem. Roads are in poor condition,<br />

and it is very difficult to find<br />

a taxi. Also, in the middle and west<br />

Africa, you may also meet problems of<br />

poor-timing and low-trust.”<br />

Liu Zhirong, director of Woreta-<br />

Woldiya Project launched by World<br />

Bank, stayed in Africa for years. In<br />

his view, African people have a completely<br />

different work attitude from<br />

Chinese. “They don’t want to work<br />

extra hours even though overtime<br />

pay is much higher than their regular<br />

salaries. They’d rather enjoy the free<br />

time as granted by law. What is worse,<br />

Chinese companies generally lack local<br />

legal understanding, which brings a<br />

lot of trouble for themselves.” Liu gave<br />

an example, “A Chinese construction<br />

company in Africa once was served 150<br />

subpoenas in one day because it fired<br />

employees without following legal procedures<br />

and the employees all sued.”<br />

Liu’s view on legal awareness was<br />

echoed by Wang Peng. “For any Chinese<br />

companies or individuals who go to Africa<br />

to conduct projects or business, you<br />

must pay high attention to the small print<br />

in the contract agreements, such as the<br />

legal provisions mentioned in the contract<br />

(tax, insurance, labor rights, etc.). A lot of<br />

study and research in advance is very necessary,”<br />

Wang reminded kindly.<br />

China in African eyes<br />

“You Chinese work very hard,”<br />

said Mr. Balay, a government official<br />

in an Ethiopian city. “That’s the main<br />

reason your country develops so fast.<br />

People in Ethiopia lack that spirit.”<br />

“African’s general impression of<br />

the Chinese people is hard-working. Be<br />

it engineering or doing business, Chinese<br />

people barely rest on weekends or<br />

holidays. We work from 7 am to 6:30<br />

pm, plus frequent overtime at night.”<br />

said Liu Zhirong according to his experience<br />

in Ethiopia. Hard-working is<br />

just a part of Chinese nature.<br />

In most African’s eyes, Chinese<br />

products means cheap. Cheap Chinamade<br />

products do provide improvement<br />

to every-day life of the middle and<br />

lower class of the society. “With the<br />

label of ‘Made-in-China’, many common<br />

African families have improved<br />

their lifestyle: wear decent clothes and<br />

shining shoes, visit friends on their own<br />

vehicles (bicycles, motorbikes, or cars),<br />

enjoy many electrical appliances in daily<br />

life, and decorate the house by attractive<br />

building materials...” said Zhang.<br />

Xie thought the same. “They (Africans)<br />

think Chinese products combine<br />

cheap price and good quality at<br />

the same time. Also the infrastructure<br />

projects in Africa invested by Chinese<br />

enterprises benefit the livelihood of<br />

the local people. They are happy about<br />

that.”<br />

“CMEC currently has too many<br />

projects in Africa that it is hard to give<br />

an exact number. Our over one hundred<br />

of our projects have covered 80% of African<br />

countries.” Wang said. “Generally<br />

speaking, the contract-based projects<br />

from China have a good reputation in<br />

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