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Tema broja | Issue Theme<br />
Piše | Text by: Damir Konestra<br />
Vizualni identitet hotela <strong>Lone</strong> potpisuje<br />
jedna od najuspješnijih hrvatskih<br />
marketinških agencija “Bruketa&Žinić OM”<br />
One of the most successful Croatian marketing<br />
agencies “Bruketa & ŽinićOM” is the author<br />
of the visual identity of the hotel <strong>Lone</strong><br />
To je <strong>Lone</strong><br />
This is <strong>Lone</strong><br />
Osnovna ideja vizualnog identiteta / The basic visual identity concept<br />
Bez imalo straha da ćemo pogriješiti, možemo reći kako je 2011.<br />
godine otvoreni <strong>Hotel</strong> <strong>Lone</strong> u Rovinju, najveći projekt u hrvatskom<br />
turizmu posljednjih godina. Ne samo po činjenici da se radi o hotelu<br />
visoke kategorije, ne ni samo zato što je uvršten u popis dizajnerskih<br />
hotela, ne ni po veličini, ljepoti, konceptu... Zapravo po svemu<br />
tome zajedno - hotel <strong>Lone</strong> je najveći. No, ono što ga čini najvećim<br />
projektom činjenica je da su se na njegovoj gradnji našla najveća<br />
imena hrvatske arhitekture, dizajna i industrijskog dizajna.<br />
O vizualnom identitetu <strong>Hotel</strong>a <strong>Lone</strong> razgovaramo s Davorom<br />
Bruketom, kreativnim direktorom agencije Bruketa&Žinić OM čiji je<br />
tim projektirao vizualni identitet <strong>Hotel</strong>a <strong>Lone</strong>. U odabiru elemenata<br />
koji će predstavljati osnovu za gradnju vizualnog identiteta agencija je<br />
krenula najprije klasičnim putem, kaže nam Bruketa, a onda se pred<br />
njima otvorilo “srce” hotela.<br />
Beyond any doubt whatsoever, we can say that the “<strong>Lone</strong>” <strong>Hotel</strong><br />
in Rovinj, which opened in 2011, is the biggest project of Croatian<br />
tourism in the last several years, not only because of the fact that this<br />
is a high-category hotel, or just because it has been enlisted in the<br />
designer hotel list, and not only because of its size, beauty or concept.<br />
Actually, by all these standards - the <strong>Lone</strong> hotel is the biggest. What<br />
makes it the biggest tourism project is the fact that the top names<br />
of Croatian architecture, design and industrial design came together<br />
during its construction.<br />
We met Davor Bruketa, the creative director of the Bruketa&Žinić OM<br />
agency whose team designed the visual identity of the <strong>Lone</strong> <strong>Hotel</strong>,<br />
to talk to him about the visual identity of the hotel. In choosing the<br />
elements which will be the basis for the construction of the hotel’s<br />
visual identity, the agency first decided on a classical way, said Bruketa,<br />
and then the “heart” of the hotel opened up in front of them.<br />
12<br />
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