01 | 2008
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Politics<br />
Bioplastics<br />
boom in<br />
the UK<br />
Article contributed by<br />
Andy Sweetman<br />
Market Development Manager<br />
Innovia Films Ltd, Cumbria, UK<br />
Whilst the first examples of biodegradable and compostable<br />
packaging started to appear on UK supermarket<br />
shelves as far back as 20<strong>01</strong>, there has been a<br />
very marked increase over the past two years, with most of the<br />
UK’s major retailers introducing certified compostable packaging,<br />
generally starting with either Organic Fresh Produce applications<br />
or other short shelf-life products such as the classic<br />
British triangle-shaped sandwich!.<br />
Traditionally the UK has been behind much of the rest of Europe<br />
in many aspects of waste management, so how is it that<br />
the UK is now seen by many as a major driving force behind the<br />
introduction of compostable and renewable packaging?<br />
Market Drivers<br />
Three years ago virtually nobody had heard the expression<br />
‘Carbon footprint’, but suddenly Climate Change is understood<br />
by many to be one of the principal challenges, perhaps even the<br />
greatest challenge that the human-race will face going forward.<br />
Media focus on the environment, both written and audio-visual,<br />
has increased dramatically, and packaging in particular has a<br />
major ‘image problem’.<br />
Now its war on packaging! screamed the front page of the Independent<br />
newspaper in April last year. The Daily Mail, Daily Express<br />
and Sun newspapers have all dedicated pages and pages<br />
last year to examples of ‘unnecessary’ or ‘over’ packaging in the<br />
UK supermarkets. Environmental Pressure groups have targeted<br />
the same subject, and even that long-standing British institution<br />
the Women’s Institute, normally better known for organising local<br />
fundraising events, talks and cream-teas, have been running<br />
a national anti-packaging campaign to great effect over recent<br />
months…<br />
Packaging has three major problems in this regard:<br />
• Producers, food packers and the retail chains understand that<br />
packaging reduces waste, increases shelf-life, aids transportation<br />
and ensures product identification. But consumers<br />
don’t… All they see is too much of it, something which they feel<br />
is designed to sell the product rather than protect it, and then<br />
as soon as they remove it, its just rubbish!<br />
• There are undoubtedly examples of over-packaging in the<br />
market. How can one justify four pears being packed with individual<br />
stickers on each pear, a foam thermoformed base,<br />
transparent thermoformed lid, the whole pack then shrinkwrapped,<br />
and finally additional labels on the front and base of<br />
the pack? …and yet this pack can be found on the shelves of a<br />
major UK retailer…<br />
• Visible volume. Plastic packaging only represents some 5%<br />
by weight of household waste, but it looks to consumers like<br />
there’s so much more…<br />
16 bioplastics MAGAZINE [<strong>01</strong>/08] Vol. 3