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SPRINGFIELD EXPANDS STAFF TO<br />
ADMINISTER SHOOTING SPORTS<br />
PROGRAM<br />
Springfield Armory's<br />
competition shooting program<br />
has received still another boost<br />
as a result of departmental<br />
restructuring by the Illinoisbased<br />
firearms manufacturer.<br />
Effective Octobver 15, 1990<br />
Springfield's Shooting Sports<br />
Division will be absorbed into<br />
the company's in-house advertising<br />
and public relations<br />
department and will be administered<br />
by members of an expanded<br />
promotion staff.<br />
According to Springfield<br />
President, Tom Reese, both<br />
competitive shooters and event<br />
organizers will be direct beneficiaries<br />
of the new approach.<br />
"We tried operating the Shooting<br />
Sports Division as a separate<br />
entity for a year. But<br />
we've come to the conclusion<br />
that our professional advertising<br />
and public relations staff is<br />
really the best trained and<br />
equipped group to handle this<br />
very important promotional<br />
function. By bringing our<br />
Shooting Sports Division back<br />
in-house, we think we can<br />
maintain very close, personal<br />
contact with our shooters and<br />
the match organizers and be<br />
much more able to provide them<br />
all with assistance in a prompt<br />
timely manner."<br />
Reese also said that the<br />
growth ofthe support staffis, in<br />
effect, a recommitment on<br />
Springfield's part to remain<br />
very actively involved in the<br />
American shooting sports. 'We<br />
are the leader in manufacturersponsorship,<br />
and we intend to<br />
stay in front of the pack he<br />
pledged.<br />
All questions regarding<br />
event or individual sponsorship<br />
should be directed to:<br />
Robert Grueskin<br />
Director, Advertising & Public<br />
Relations<br />
420 West Main St.<br />
Geneseo, IL 61254<br />
(309)944-5631<br />
A PORTION Of THE SALf PRIG Or tA(H SHIRT Wlll Bt DONATtD TO BOTH USPSA AND IPS(.<br />
prtngfield Armory has produced a limited quantity of there<br />
hand~on. long sleeve I-rhcrts as a symhol of our support tor the IIS.<br />
\hoot~ne ream. the LISPSA and the IPSC Thesc high qual~ry lone sleeve<br />
uhlte ires are 100% cotton. The dirtlncrire. pmte\\lonslly dcrlpned $ircolrlr<br />
anuork has heen htlk weened in hr!pht !luore\rmt color,.<br />
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