By III. HAK - Bezauer Wirtschaftsschulen

Google vs. brainBy Julian MoosbruggerInternetWe don’t hurry up, we send text messages that therewill be a dely. We don’t tell our opinion, we post it.We don’t think, we google.With these sentences a German provider attractedattention. But which influence has the technical developmentof the twenty-first century on our way ofthinking and living? Since the big breakthrough of theinternet a lot has changed. A great information jungle,which anyone can access, at every time, at everyplace, is open for exploration. Nowadays you neednot to switch on the computer to get to the internet.Nearly everyone has a mobile phone or a smartphonewith which you have access to the virtual world.Whatever people know is available in the pocket andonly one click away. Why should you know how manypeople in Austria live, if there is a search machine likeGoogle with 5,580,000 answers in only 0.27 seconds?Thinking seems dispensable in our media world. Aperson is nothing without his computer, we are addictedto it. We have to learn to link masses of information,knowledge snippets, articles, encyclopedias,statements, offers, pictures, videos, rumors, facts, liesand truth. We are not allowed to sonsider the unlimitedknowledge of the internet as ours, but we shouldincrese our knowledge, therewith we don’t need anyvirtual help, without the help of bits and bytes knowwhat the exact population of Austria is.Google-Facts``In 1997 did the two founderswanted to sell a search machineat a price of 1 Million Us-Dollar.The offer was declined. Todaygoogle is supposed to be worth$ 150 billion.``Today Google has nearly 20,000employees in 55 countries.``In the last business year Googlemade a profit of $16.6 billion.96% of the profit was earnedthrough advertising.``The logo of Google is an homageof the founder on thetoys of Lego. The first server ofGoogle consisted of small Legobricks.Source: androitpit.deSource: welt-info.deTips for a good online reputationFor a good online reputation:``google yourself: Type your namein Google and find out what itsays about you.``define your aims: How much doyou want to publish?``ask your friends, if they searchin the net for you: Is your online-presencenegative or positive?``Look out for your privacy settings:Check regularly, whichpersons can read your content.``Use business networks: Youpresent your information andfind new business partners.``Be authentic: You should leaveno doubt on your credibility``Check your contact details``Influence your search results: Ifyou find any negative informationabout yourself, don’t deleteit, but instruct an agency.``check what is published: Informyourself regularly by typing inyour name.Source: 4./5. Februar 2012 FH-Standard16