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58<br />

The film shows in the <strong>Berlinale</strong> Special, the directors<br />

at the <strong>Berlinale</strong> <strong>Talent</strong> <strong>Campus</strong>: Mexican filmmakers<br />

joined forces for the omnibus film ReVOLUCIóN.<br />

Choosing Images: Posters That Hook an Audience<br />

Hengameh Panahi, Helga Rechenbach, Fred Roos,<br />

Margr<strong>it</strong> Sickert, Peter Sickert.<br />

Mo<strong><strong>de</strong>r</strong>ated by Florian Weghorn.<br />

In cooperation w<strong>it</strong>h <strong>Berlinale</strong> Shorts and <strong>Berlinale</strong> Generation.<br />

14:00 / HAU 2<br />

The film is finished, <strong>it</strong> is ready to get out there! Not qu<strong>it</strong>e yet.<br />

The film poster, immortalising in one static image the feeling and<br />

atmosphere of a motion picture, is an often taken­for­granted art<br />

form. The very first impression counts and is often what gets a person<br />

into the cinema.<br />

This panel brings together eminent professionals of the film<br />

world: Fred Roos, long­time acclaimed producer who has worked on<br />

films by Sofia Coppola; Helga Rechenbach, graphic <strong><strong>de</strong>s</strong>igner and cofoun<strong><strong>de</strong>r</strong><br />

of Propaganda B in Berlin; Hengameh Panahi, sales agent and<br />

foun<strong><strong>de</strong>r</strong> of Celluloid Dreams; and graphic <strong><strong>de</strong>s</strong>igner Margr<strong>it</strong> Sickert<br />

and art director and photographer Peter Sickert of the Munich­based<br />

graphic <strong><strong>de</strong>s</strong>ign studio, Sickerts. Comprising the viewpoints of the<br />

producer, the graphic <strong><strong>de</strong>s</strong>igner and the sales agent, this panel looks at<br />

how creating the right poster and choosing the most effective film stills<br />

increases the appeal of a film w<strong>it</strong>hout explo<strong>it</strong>ing and overshadowing<br />

<strong>it</strong>s content. They will highlight some great examples of alluring poster<br />

imagery, including some of those featured at the 60th <strong>Berlinale</strong>.<br />

<strong>Berlinale</strong> <strong>Talent</strong> <strong>Campus</strong> #8<br />

<strong>Campus</strong> programme<br />

TUeSDAy, FeB 16<br />

The Indie Filmmakers Gui<strong>de</strong> To Cross Media II –<br />

extending The Finance: How To Produce Cross-Media Projetcs<br />

Ben Grass, Karol Martesko-Fenster, Michel Reilhac,<br />

Lance Weiler. Mo<strong><strong>de</strong>r</strong>ated by Liz Rosenthal.<br />

In cooperation w<strong>it</strong>h Skillset.<br />

14:00 / HAU 3, Top Floor<br />

As storytelling extends beyond the big screen and the 90<br />

minute feature, what is the potential of building new financing<br />

partnerships across media industries and extending the <strong>va</strong>lue of the<br />

stories and intellectual property that you create? As trad<strong>it</strong>ional film<br />

finance routes dry up, this session will suggest possible new alliances<br />

and partnerships w<strong>it</strong>h online networks, multiplatform broadcasters,<br />

brands, agencies and other new financiers.<br />

Revolución: Mexican Filmmakers Joining Forces<br />

Mariana Chenillo, Pablo Cruz, Fernando eimbcke, Amat<br />

escalante, Rodrigo García, Diego Luna, Gerardo Naranjo,<br />

Rodrigo Plá, Carlos Reygadas, Patricia Riggen.<br />

Mo<strong><strong>de</strong>r</strong>ated by Mike Goodridge.<br />

In cooperation w<strong>it</strong>h <strong>Berlinale</strong> Special.<br />

17:00 / HAU 1<br />

Celebrating 100 years of their in<strong>de</strong>pen<strong>de</strong>nce and marking the<br />

centenary of the Mexican Revolution (1910), Mexican filmmakers have<br />

Photo: Petr Novák<br />

<strong>Campus</strong> programme<br />

TUeSDAy, FeB 16<br />

Directing Actors: Dutch actress<br />

Johanna ter Steege‘s master class is part<br />

of the new <strong>Talent</strong> Actors Stage.<br />

come together on an extensive film journey, resulting in the omnibus<br />

film ReVOLUCIóN. Ma<strong>de</strong> up of 10 short films, ReVOLUCIóN directors<br />

inclu<strong>de</strong> illustrious film professionals of international repute: one of<br />

the most important directors of mo<strong><strong>de</strong>r</strong>n cinema, Carlos Reygadas<br />

(SILeNT LIGHT, JAPóN), prominent directors Patricia Riggen, Rodrigo<br />

García, Fernando eimbke (2003 <strong>Campus</strong> Alumnus, whose LAKe<br />

TAHOe featured in the 2008 <strong>Berlinale</strong> Compet<strong>it</strong>ion), Rodrigo Plá, Amat<br />

escalante (2004 <strong>Campus</strong> Alumnus), Gerardo Naranjo (I’M GONNA<br />

eXPLODe, 2009 <strong>Berlinale</strong> Generation), Mariana Chenillo, and last but<br />

not least famed actor­turned­directors Gael García Bernal and Diego<br />

Luna. Through the eyes of these ten filmmakers, ReVOLUCIóN offers<br />

a multi­faceted analysis of what is the revolution today and what <strong>it</strong><br />

means to the young minds of Mexico. The team of filmmakers together<br />

w<strong>it</strong>h producer Pablo Cruz, gather at the <strong>Campus</strong> and <strong>de</strong>bate whether<br />

the revolution a century ago was worth <strong>it</strong> in light of the current state<br />

of pol<strong>it</strong>ics and culture in Mexico.<br />

Brussels in Berlin: How to Produce in europe<br />

Br<strong>it</strong>ta Knöller, Tomas Leyers, Soon-Mi Peten, David Thion.<br />

Mo<strong><strong>de</strong>r</strong>ated by Catherine Buresi.<br />

In cooperation w<strong>it</strong>h MEDIA and European Film Market.<br />

17:00 / HAU 2<br />

The producer's task to bring together filmmakers w<strong>it</strong>h com ­<br />

pel ling stories and professionals who are able to shoot, (script) ed<strong>it</strong>,<br />

post­produce and sell the film hasn't become easier w<strong>it</strong>h european<br />

co­production regulations. Increasingly, real<strong>it</strong>y on the ground requires<br />

several parts of the filmmaking process to be divi<strong>de</strong>d amongst<br />

professionals working all over the continent. Successful film producers<br />

Br<strong>it</strong>ta Knöller, David Thion and Tomas Leyers, whose projects were<br />

supported by MeDIA, talk about how they managed to maximise<br />

co­production and bring together the best professionals in europe.<br />

Together w<strong>it</strong>h MeDIA Development representative Soon­Mi Peten,<br />

the producers will discuss how MeDIA, aware of these complex<strong>it</strong>ies,<br />

assists producers and filmmakers by preparing them to find the<br />

right people abroad and to ensure that the films reach the audience.<br />

Over the past 16 years, MeDIA, the eU's support programme for the<br />

european audiovisual industry, has supported the <strong>de</strong>velopment and<br />

distribution of thousands of films as well as training activ<strong>it</strong>ies, festi<strong>va</strong>ls<br />

and promotion projects throughout the continent. MeDIA is one of<br />

the <strong>Berlinale</strong> <strong>Talent</strong> <strong>Campus</strong>’ most essential partners.<br />

Directing Actors<br />

Acting master clas w<strong>it</strong>h Johanna ter Steege.<br />

Mo<strong><strong>de</strong>r</strong>ated by Marten Rabarts.<br />

17:00 / HAU 3, Top Floor<br />

This master class w<strong>it</strong>h illustrious Dutch actress Johanna<br />

ter Steege is part of the new <strong>Talent</strong> Actors Stage, which aims at<br />

giving actors practical experience through the collaboration w<strong>it</strong>h<br />

professionals from other film disciplines. Directing actors is crucial to<br />

establishing creative, collaborative relationships w<strong>it</strong>h actors, getting<br />

the most out of rehearsals, working on weak performances and giving<br />

directions. This session focuses on intensifying the collaboration<br />

between directors and actors from the viewpoint of the actor.<br />

Winning the european Film Award for Best Supporting Actress<br />

for her very first role in George Sluizer’s THe VANISHING, Johanna<br />

ter Steege has since worked w<strong>it</strong>h a wi<strong>de</strong> range of internationally<br />

renowned directors including Robert Altman, István Szabó, Heddy<br />

Honigmann, Kai Wessel, Sandra Nettelbeck and Bruce Beresford.<br />

Her most recent role was in L'INSURGée (2009) by Laurent Perreau.<br />

From her own perspective and experience, she will advise and show<br />

directors how they can encourage, support and stimulate actors to<br />

draw out the best performances from them.

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