The Line On ...... TechPSPUnited’s Preferred Supplier Program recognizes suppliers in key product categories that shareour <strong>com</strong>mitment to providing outstanding products, value, and dealer support.IMPROVED INTERFACEWeb-c<strong>on</strong>nected all-in-<strong>on</strong>e printerspreferred lexmark has released eight new all-in-<strong>on</strong>e(AIO) inkjets for small to medium-sized businesses.The new line includes three Web-c<strong>on</strong>nected touchscreen AIOs with Lexmark’s myTouch touch screensuppliertechnology, which is an easy-to-use approach touser interfaces.With myTouch with SmartSoluti<strong>on</strong>s technology, Lexmark nowprovides soluti<strong>on</strong>s at more affordable price points. “This new line ofAIOs enables SMBs to be more efficient and save m<strong>on</strong>ey in today’sec<strong>on</strong>omic envir<strong>on</strong>ment,” said Paul Rooke, Lexmark executive vicepresident and president of <strong>the</strong> <strong>com</strong>pany’s Imaging Soluti<strong>on</strong>s Divisi<strong>on</strong>.SmartSoluti<strong>on</strong>s technology enables <strong>on</strong>e-touch “customizati<strong>on</strong>s”—unique workflows that eliminate repetitive tasks and pain points forusers. Examples of current widget-like, customized soluti<strong>on</strong>s include:• Shortcuts and workflows—such as group faxing and scan-to-e-mailtemplates,• ID card copy—scan <strong>the</strong> ID card and print both sides <strong>on</strong> a singlesheet of paper,• RSS feeds—available directly <strong>on</strong> <strong>the</strong> touch screen, <strong>the</strong>y can even bee-mailed directly from <strong>the</strong> AIO.New features within <strong>the</strong> line enhance efficiency, including:• Vizix print technology—Lexmark’s new Vizix technology includesseparate ink tanks, and provides top speed and quality.• Wireless—Available across <strong>the</strong> entire line of new inkjet AIO products,including Wireless-N for customers in need of faster file transfer rates.• Eco Mode—Automates two-sided printing, faxing, and copying.• Business card scan—Automatically uploads c<strong>on</strong>tact informati<strong>on</strong> to<strong>the</strong> most <strong>com</strong>m<strong>on</strong>ly used address book applicati<strong>on</strong>s.ONE TOUCH Check out <strong>the</strong> full line of Lexmark printers <strong>on</strong> biggestbook.<strong>com</strong>.… TechCOMPATIBLE CARTRIDGESAftermarket supplies fill a sustainable nicheWith a sagging ec<strong>on</strong>omy and rising costS, many aftermarketimaging supplies <strong>com</strong>panies are struggling to succeed in today’sformidable marketplace. “While we have tremendous respect for OEMsand <strong>the</strong>ir technology, c<strong>on</strong>sumers are begging for a high-quality, low-costalternative, and that is where we <strong>com</strong>e in,” explains Jim Cerkleski, chiefexecutive officer of Clover Technology Group.“Clover has be<strong>com</strong>e a fully vertical-integrated envir<strong>on</strong>mentalsoluti<strong>on</strong>s <strong>com</strong>pany,” says Cerkleski. “This means we own this closedloopprocess. We collect <strong>the</strong> empty cartridges, employ our ownengineers and R&D team, custom design our own automated machinery,manufacture in-house, and <strong>the</strong>n recycle any unusable <strong>com</strong>p<strong>on</strong>ents.”“We’re transforming from a remanufacturer of imaging supplies intoan envir<strong>on</strong>mental <strong>com</strong>pany that offers a<strong>com</strong>plete soluti<strong>on</strong> for imaging supplyneeds,” adds Cerkleski.From <strong>the</strong> initial sale to <strong>the</strong>recycling of <strong>the</strong> cartridge afterit’s been used, Clover is able toservice customers in a way that’snever before been possible. Thisapproach provides c<strong>on</strong>sumerswith <strong>the</strong> high-quality, low-costalternative <strong>the</strong>y demand.... FurnitureSTIMULUS PACKAGETurn furniture opportunities into l<strong>on</strong>g-term growthWith smart operati<strong>on</strong>s andproactive marketing, you can turnfurniture opportunities into l<strong>on</strong>g-termbusiness growth. As <strong>on</strong>e of your keybusiness partners, United Stati<strong>on</strong>ersoffers you a full suite of supportprograms and multifaceted marketingtools to help you.Recent data shows that <strong>on</strong>average, resellers who distributea Mid Market Furniture Cataloggenerate furniture revenues more thanfour times greater than those who d<strong>on</strong>’t include thissales and marketing tool in <strong>the</strong>ir marketing plan. As you review your2010 marketing plan, be sure to include <strong>the</strong> Mid Market FurnitureCatalog in ei<strong>the</strong>r <strong>the</strong> printed versi<strong>on</strong> or <strong>the</strong> United EasyFlip format.Plan your calendar of furniture campaigns to include flyers,postcards, and customizable PDFs. Support your efforts with Webbasedsales productivity tools that bring efficiency and expediencyto your furniture sales process. Visual Planner provides 2-D and 3-Drenderings of office layouts al<strong>on</strong>g with a <strong>com</strong>plete bill of materials,and DeskTop Presenter lets you save time and m<strong>on</strong>ey by bringingyou and your customers toge<strong>the</strong>r virtually in an instant.OFFICE FURNITURE 2010UNIVERSEO F F I C E P R O D U C T SEverything for <strong>the</strong> office.2010888.000.0000www.website.<strong>com</strong>LEARN MORE Check out <strong>the</strong> <strong>com</strong>plete selecti<strong>on</strong> of Clover’s Dataproducts line <strong>on</strong>biggestbook.<strong>com</strong>.TOOL KIT To find out more about United’s 2010 Furniture Marketing Programopti<strong>on</strong>s, c<strong>on</strong>tact your United account manager.8 November/December 2009
aren’tBusiness Cards thataround <strong>the</strong> edges.Avery ® Two-Side PrintableClean Edge Business CardsCustomize and printyour own businesscards in minutes rightfrom your desktop.Print <strong>on</strong>ly <strong>the</strong>quantity you needand change <strong>the</strong>m asoften as you want.Cards easily snapapart for smooth,n<strong>on</strong>-perforated edges.Heavyweight card stockand vivid print qualitygive a professi<strong>on</strong>al lookand feel.For FREE software and templatesvisit avery.<strong>com</strong>/print©2010 Avery Dennis<strong>on</strong> Corporati<strong>on</strong>. All rights reserved. Avery and all o<strong>the</strong>r Avery brands, product names and codesare trademarks of Avery Dennis<strong>on</strong> Corporati<strong>on</strong>. Pers<strong>on</strong>al and <strong>com</strong>pany names and o<strong>the</strong>r informati<strong>on</strong> <strong>on</strong> samplesdepicted are fictitious. Any resemblance to actual names and addresses is purely coincidental.OFF CEL NE9
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