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The Line On...| ... News | ... Office Products | ... Tech | ... JanSan | ... E-Services | ... Furniture | ... Paper | ... Breakroom |© 2009 Robert HouserG... NewsIn a comparison of estimated carbon emissions,Waldeck’s Office Supplies for a Small Planet, SanFrancisco, comes out as a greener alternative toStaples. Clifford Waldeck, owner, analyzed the environmentalbenefit of his business based on the number of green productsoffered, energy usage, carbon neutral distribution methods, andother measures, and Waldeck’s came out on top.For example, Waldeck’s makes neighborhood deliveries onfoot by hand truck, creating no associated carbon emissions. Incontrast, the Staples across the street generally ships orders froma regional hub, usually Sacramento, which creates additionaltransportation-related carbon emissions. Just one delivery of thiskind per week emits an estimated 52,564 pounds of CO2 per year.Waldeck’s offers 6,000 green office products online and in itsstore. That’s double the number of green office products availableBY THE NUMBERSLocal dealer helps consumersreduce their environmental impactfrom larger office supply companies such as Staples, which onlyoffers 3,000 green product choices.Waldeck’s worked with an independent consultant, CarbonadoGroup, to develop the analysis and used the data to produce a twopagesales slick, “Waldeck’s Carbon Advantage—Five Reasons toBuy from Waldeck’s,” which was selectively handed out and e-mailedto targeted area businesses.As the piece points out, the easiest way for a business to makea difference is to reduce its carbon footprint, and the purchase ofoffice supplies is one of the easiest activities for a business to control.As the sales flyer advises, “Your choices have a direct impact on theenvironment—choose wisely!”Waldeck’s customers can take advantage of free in-storerecycling of cell phones, batteries, and print cartridges, and theyreceive a compact fluorescent bulb with in-store purchases.OFF CEL NE3