on the rise - Ussco.com
on the rise - Ussco.com
on the rise - Ussco.com
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The Line On...| ... News | ... Office Products | ... Tech | ... JanSan | ... E-Services | ... Furniture | ... Paper | ... Breakroom |© 2009 Robert HouserG... NewsIn a <strong>com</strong>paris<strong>on</strong> of estimated carb<strong>on</strong> emissi<strong>on</strong>s,Waldeck’s Office Supplies for a Small Planet, SanFrancisco, <strong>com</strong>es out as a greener alternative toStaples. Clifford Waldeck, owner, analyzed <strong>the</strong> envir<strong>on</strong>mentalbenefit of his business based <strong>on</strong> <strong>the</strong> number of green productsoffered, energy usage, carb<strong>on</strong> neutral distributi<strong>on</strong> methods, ando<strong>the</strong>r measures, and Waldeck’s came out <strong>on</strong> top.For example, Waldeck’s makes neighborhood deliveries <strong>on</strong>foot by hand truck, creating no associated carb<strong>on</strong> emissi<strong>on</strong>s. Inc<strong>on</strong>trast, <strong>the</strong> Staples across <strong>the</strong> street generally ships orders froma regi<strong>on</strong>al hub, usually Sacramento, which creates additi<strong>on</strong>altransportati<strong>on</strong>-related carb<strong>on</strong> emissi<strong>on</strong>s. Just <strong>on</strong>e delivery of thiskind per week emits an estimated 52,564 pounds of CO2 per year.Waldeck’s offers 6,000 green office products <strong>on</strong>line and in itsstore. That’s double <strong>the</strong> number of green office products availableBY THE NUMBERSLocal dealer helps c<strong>on</strong>sumersreduce <strong>the</strong>ir envir<strong>on</strong>mental impactfrom larger office supply <strong>com</strong>panies such as Staples, which <strong>on</strong>lyoffers 3,000 green product choices.Waldeck’s worked with an independent c<strong>on</strong>sultant, Carb<strong>on</strong>adoGroup, to develop <strong>the</strong> analysis and used <strong>the</strong> data to produce a twopagesales slick, “Waldeck’s Carb<strong>on</strong> Advantage—Five Reas<strong>on</strong>s toBuy from Waldeck’s,” which was selectively handed out and e-mailedto targeted area businesses.As <strong>the</strong> piece points out, <strong>the</strong> easiest way for a business to makea difference is to reduce its carb<strong>on</strong> footprint, and <strong>the</strong> purchase ofoffice supplies is <strong>on</strong>e of <strong>the</strong> easiest activities for a business to c<strong>on</strong>trol.As <strong>the</strong> sales flyer advises, “Your choices have a direct impact <strong>on</strong> <strong>the</strong>envir<strong>on</strong>ment—choose wisely!”Waldeck’s customers can take advantage of free in-storerecycling of cell ph<strong>on</strong>es, batteries, and print cartridges, and <strong>the</strong>yreceive a <strong>com</strong>pact fluorescent bulb with in-store purchases.OFF CEL NE3