W01443 ©2009 Newell Rubbermaid Office Products, Oak Brook, IL 60523 A Newell Rubbermaid Company. great ResourcesUnited’s promoti<strong>on</strong>al marketingprograms by purchasing catalogsor flyers for <strong>the</strong>ir customersmust load United’s promoti<strong>on</strong>alproduct informati<strong>on</strong> into <strong>the</strong>ir<strong>com</strong>puter system so <strong>the</strong>y cancorrectly invoice <strong>the</strong>ir c<strong>on</strong>sumerbased <strong>on</strong> <strong>the</strong> promoti<strong>on</strong>al price.ICAPS can now ac<strong>com</strong>plish thisautomatically, even limiting <strong>the</strong>informati<strong>on</strong> to <strong>the</strong> specific catalogsand flyers that a reselleruses.“ICAPS can also help resellerswhen <strong>the</strong>y bid <strong>on</strong> a job,” saysKudia. “For example, if a resellerwants to submit a furniture bidfor a school district, <strong>the</strong>y couldpull an ICAPS report of furnitureitems with <strong>the</strong>ir cost, whe<strong>the</strong>r<strong>the</strong> items can be shipped byUPS, and any o<strong>the</strong>r informati<strong>on</strong><strong>the</strong>y need, <strong>the</strong>n build in a profitfactor and assemble <strong>the</strong> bid. SoICAPS helps resellers manageboth <strong>the</strong>ir current and futurebusiness.”Several thousand dealersalready benefit from <strong>the</strong> easyaccess to item and pricinginformati<strong>on</strong> that ICAPS provides.United makes it easy fora reseller to get up and runningwith ICAPS. If a dealer usesa <strong>com</strong>puter system provider,United creates a Unitape fileand sends it to <strong>the</strong> provider,who loads it into <strong>the</strong> dealer’ssystem. Or a reseller can set up<strong>the</strong>ir <strong>com</strong>puter system to useICAPS without going through anindependent <strong>com</strong>puter systemprovider.Kudia describes <strong>the</strong> two mainsteps to retrieve informati<strong>on</strong>from ICAPS. “First, you create atemplate—a set of instructi<strong>on</strong>stelling <strong>the</strong> system what informati<strong>on</strong>fields you want in <strong>the</strong> file,”says Kudia. “The sec<strong>on</strong>d step isto submit it now, which retrievesupdated item and pricing informati<strong>on</strong>within a few minutes, orrun <strong>the</strong> template <strong>on</strong> a recurringbasis according to a specifiedschedule, such as daily, weekly,m<strong>on</strong>thly, or quarterly.”Quick StartIn additi<strong>on</strong> to 50–60 pages ofdocumentati<strong>on</strong> describing allaspects of <strong>the</strong> system and providingstep-by-step instructi<strong>on</strong>sfor using ICAPS, <strong>the</strong>re’s also athree-page quick-start guidethat walks resellers through <strong>the</strong>set-up and use of <strong>the</strong> three most<strong>com</strong>m<strong>on</strong>ly used files for ICAPS.If a reseller needs assistance,a United associate can set up atemplate and send it to <strong>the</strong>m.Additi<strong>on</strong>al training andtechnical assistance are alsoavailable. Users can go to <strong>the</strong>Resellers Classified Z<strong>on</strong>e (RCZ)at United’s Web site, and use <strong>the</strong>ICAPS link. According to Kudia,resellers can also access anICAPS training Webinar at <strong>the</strong>RCZ. Customer technical supportis also available at <strong>the</strong> RCZ,including an e-mail address andteleph<strong>on</strong>e number for directc<strong>on</strong>tact with <strong>the</strong> tech supportgroup. And Kudia adds, “Ifsome<strong>on</strong>e feels <strong>the</strong>y need morehands-<strong>on</strong> training, <strong>the</strong>y canc<strong>on</strong>tact customer tech support,and <strong>the</strong>y would walk <strong>the</strong> userthrough <strong>the</strong> appropriate steps.And if <strong>the</strong>y need more help,<strong>the</strong>y can set up an appointment,and we’ll train <strong>the</strong>m, whichmight take 30–45 minutes.”Over and above <strong>the</strong> impressivefeature set that ICAPSSharpie PenThe originalItem # Descripti<strong>on</strong> Qty.SAN1742663 BlackDZSAN1742664 RedDZSAN1742665 BlueDZSAN1751690 Assorted - 6 Colors 6/PKAsst 6/PK includes: Black, Blue, Red,Green, Orange, PurpleNEW!Sharpie Pen GripSoft grip for <strong>com</strong>fortItem # Descripti<strong>on</strong> Qty.SAN1758055 BlackEASAN1758057 RedEASAN1758056 BlueEASAN1758054 Assorted - 3 colors 3/PKAsst 3/PK includes: Black, Blue, RedNEW!Sharpie Pen RetractableJust clickItem # Descripti<strong>on</strong> Qty.SAN1753178 BlackEASAN1753179 BlueEASAN1753180 RedEASAN1753177 Assorted - 3 colors 3/PKAsst 3/PK includes: Black, Blue, Red42 November/December 2009Comfortable, Smooth Writing Precisi<strong>on</strong> Performance Smear-Resistant Ink
provides to resellers, perhaps<strong>the</strong> most impressive aspect ofICAPS is that it is free. Resellerssimply require access toUnited’s RCZ.In <strong>the</strong> current ec<strong>on</strong>omicenvir<strong>on</strong>ment, suppliers arechanging prices more frequentlythan before. As with manysuccessful business strategies,it’s critical to have access tocurrent informati<strong>on</strong>. WithICAPS, United is focused <strong>on</strong>helping resellers manage <strong>the</strong>irmargins as effectively aspossible by enabling <strong>the</strong>m tokeep <strong>the</strong>ir item and pricinginformati<strong>on</strong> up to date, so <strong>the</strong>ycan adjust <strong>the</strong>ir own pricingaccordingly. That’s such a bigadvantage that you can’t puta price <strong>on</strong> it. O|LKey advantages of ICAPS• Improved margin management using instantly updated price informati<strong>on</strong>.• Automatically loads United’s promoti<strong>on</strong>al pricing into <strong>the</strong> reseller’s <strong>com</strong>putersystem so customers are accurately invoiced (depending <strong>on</strong> <strong>the</strong> reseller’ssystem).• Provides current item and price informati<strong>on</strong> so resellers can submit <strong>com</strong>petitivebids.• A high level of customizati<strong>on</strong> enables resellers to retrieve <strong>on</strong>ly <strong>the</strong> informati<strong>on</strong><strong>the</strong>y want.GET STARTEDNOW C<strong>on</strong>tactyour Unitedaccount managerfor access to<strong>the</strong> ResellersClassified Z<strong>on</strong>e atussco.<strong>com</strong>. Print<strong>the</strong> Quick StartGuide under <strong>the</strong>ICAPS link. If youhave questi<strong>on</strong>s,call CustomerTechnical Supportat 800-733-5555.Heavy work loadsrequire a better grip.new Smead eaSy Grip pocketS: twice <strong>the</strong> Grip, half <strong>the</strong> effort.If <strong>the</strong> strain of weighty files is jeopardizing your performance, Easy Gripfile pockets can help. Our patented SmeadGrip n<strong>on</strong>-slip surface makesit easier to lift and carry bulky paperwork. With Easy Grip pockets as partof your act, even your biggest files will move with <strong>the</strong> greatest of ease.www.smead.<strong>com</strong>/easygrip© 2009 The Smead Manufacturing Company, Hastings, MN ® Smead, three bars and checkerboard pattern are registered trademarks of The Smead Manufacturing Company. TM SmeadGrip is a trademark of The Smead Manufacturing Company. Patent No. 6,273,470; 6,938,549; 7,232,537 and o<strong>the</strong>rs.OFF CEL NE43
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