The Line On ...… TechSTRESS RELIEFComputer accessories reduce repetitive stress injuriesWHEN COMPUTER USAGEINCREASES TO FOUR HOURSOR MORE PER DAY, <strong>the</strong> risk ofdeveloping carpal tunnel syndromeor similar repetitive stress injuries(RSIs) <strong>rise</strong>s to 92 percent. To helpprevent injuries of this sort, UnitedStati<strong>on</strong>ers has partnered with IMAKProducts Corp., a manufacturer oferg<strong>on</strong>omic <strong>com</strong>puter accessories.IMAK products are designed byIan MacMorran, MD, an orthopedicsurge<strong>on</strong> with 35 years experiencetreating RSIs. In 1997, Dr. MacMorran partnered with Aurelia Koby, achr<strong>on</strong>ic pain sufferer, and founded IMAK to produce pain relief products.IMAK uses massaging ergoBeads technology—tiny plastic beadsthat provide a massaging effect, stimulating blood circulati<strong>on</strong> andhealthy muscle tissue. IMAK mouse and keyboard cushi<strong>on</strong>s support andmassage wrists, and <strong>the</strong>y are squeezable for hand exercise and stressrelief, washable, and latex-free.The IMAK SmartGlove ® features a dorsal splint and an ergoBeadspad in <strong>the</strong> palm for wrist support and massage. Most wrist braces use arigid metal splint <strong>on</strong> <strong>the</strong> underside, which isn’t re<strong>com</strong>mended. A flexiblesplint that allows full range of moti<strong>on</strong>, but encourages neutral positi<strong>on</strong>ing,is preferred for l<strong>on</strong>g-term use. The IMAK SmartGlove ® is ideal for thispurpose. It’s reversible for left or right, washable, and latex-free.... FurnitureSEARCH SUPREMACYBetter <strong>on</strong>line catalog yields better search resultsWith <strong>on</strong>line searches for office furniture hitting newhighs, it’s a perfect time to have a professi<strong>on</strong>al-looking officefurniture catalog <strong>on</strong> your Web site.StructuredWeb is now integrated with Google’s advertisingplatform (AdWords), which means resellers can easily leverage <strong>the</strong>advertising power of Google to find new local customers with paidand organic search.Resellers currently licensed with ei<strong>the</strong>r StructuredWeb UnitedMid Market Furniture or <strong>the</strong> Direct Access <strong>on</strong>line catalog can takeadvantage of <strong>the</strong> StructuredWeb-Google integrati<strong>on</strong>. In additi<strong>on</strong>,several new enhancements to<strong>the</strong> catalogs make it easier forcustomers to find <strong>the</strong> products<strong>the</strong>y’re looking for.Actively-licensed resellers <strong>on</strong> <strong>the</strong>StructuredWeb platform will receiveinvoices for renewals and neworders directly from StructuredWeb.Existing customers should remitpayment before December 31, 2009, to maintain <strong>the</strong>ir service.Resellers that renew current Mid Market and Direct Accessfurniture catalogs service before Dec. 31, 2009, will receive freem<strong>on</strong>thly e-mail marketing to <strong>the</strong>ir lists, free Google AdWords andGoogle Analytics setup—a $2,500 saving, and free use of all o<strong>the</strong>rStructuredWeb United Stati<strong>on</strong>ers <strong>on</strong>line catalogs.THE CURE Visit biggestbook.<strong>com</strong> to see <strong>the</strong> full line of IMAK products.RENEW NOW For informati<strong>on</strong>, to order a new catalog, or to renew an existinglicense, call 866-861-8051 or e-mail ussco_orders@structuredweb.<strong>com</strong>.... Paper6 November/December 2009PSPUnited’s Preferred Supplier Program recognizes suppliers in key product categories that shareour <strong>com</strong>mitment to providing outstanding products, value, and dealer support.PAPER SALESBusiness is tough—selling paper shouldn’t bepreferred Paper is <strong>on</strong>e of <strong>the</strong> highest office supplyexpenses. In this tough ec<strong>on</strong>omy, your customerswant to maximize <strong>the</strong>ir budgets without sacrificingquality. But how do you help <strong>the</strong>m select <strong>the</strong> rightsupplierpaper? Price is a factor, but Boise’s research indicatesthat a sheet that runs well is <strong>the</strong> most important factor when deciding <strong>on</strong> <strong>the</strong>purchase. Not all paper is created equally.Some private label brands traditi<strong>on</strong>allyare low-priced and manufactured toan average industry standard. Originalequipment manufacturer brands are oftenengineered to perform best <strong>on</strong> specificequipment.Ano<strong>the</strong>r factor for customersto c<strong>on</strong>sider is whe<strong>the</strong>r to purchasepaper with recycled c<strong>on</strong>tent. The rightrecycled papers can perform to <strong>the</strong>same standards as a n<strong>on</strong>-recycled sheet, even in high-speed or colorequipment. Costs for recycled papers escalate depending <strong>on</strong> <strong>the</strong>c<strong>on</strong>tent percentage and <strong>the</strong> equipment <strong>the</strong>y’re designed for.Commodity copy/multipurpose papers offer you <strong>the</strong> greatest involume sales, but generally at lower margins. To help your customerschoose <strong>the</strong> right paper, keep <strong>the</strong>se questi<strong>on</strong>s in mind:• What is <strong>the</strong> intended applicati<strong>on</strong>?• Is <strong>the</strong>ir preference based <strong>on</strong> technology and/or end use?• Are <strong>the</strong>y printing for internal or external purposes, with color or without?• Are <strong>the</strong>y trying to “go green” or do <strong>the</strong>y have envir<strong>on</strong>mentalsensitivities?Boise c<strong>on</strong>tinues to set <strong>the</strong> standard forpaper by promoting third-party producttesting and acquiring performancecertificati<strong>on</strong>s. In additi<strong>on</strong>, Boise providesa <strong>com</strong>plete line of premium recycledc<strong>on</strong>tent papers as well as Chain of Custodyand Fiber Sourcing certified papers.WRITE IT UP Check out <strong>the</strong> full line of Boiseproducts <strong>on</strong> biggestbook.<strong>com</strong>.
Kimberly-Clark AdIntroducingKLEENEX ® Naturals Facial TissueQuality and performance . . . Naturally.Our new KLEENEX ® Naturals Facial Tissue is made withSOFTBLENd* fiber, <strong>the</strong> perfect blend of soft, virgin fiberand 20% post-c<strong>on</strong>sumer recycled fiber. The result is a qualitytissue that meets <strong>the</strong> high standards of KLEENEX ® Brand –and exceeds EPA minimum standards for post-c<strong>on</strong>sumerwaste c<strong>on</strong>tent in facial tissue.®/* Trademarks of Kimberly-Clark Worldwide, Inc. Marques déposées de Kimberly-Clark Worldwide, Inc. © 2008 KCWW.K01393 K2849-09-01 04/09OFF CEL NE7
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