asimo - Honda Malaysia

Editor’s NoteThe First WordHere at Honda, everything revolves aroundkaizen, a Japanese word that means continuousimprovement. And as you can see atHonda Malaysia, it’s part of everything we do.It all starts with taking up new challengesand continuing to fulfil our corporate responsibilities:creating new values, generatingexcitement and, of course, delighting customers.To help you understand how we’retrying to achieve all that, we’ve got somegreat stories lined up for you in this issue.There’s the coverage of the Honda SafetyDriving Course, highlighting our continuingeffort to do everything possible to designvehicles that provide greater safety for everyone,while also raising the awareness and skilllevels of drivers.In Motor Sports we take a look at preparationsfor the Merdeka Millennium Endurance2008, and discover it’s not just about winning.It’s about teamwork and how we canapply our knowledge of motor sports ontothe production line, ultimately sharing our joyof creating cars with the customer’s joy ofdriving them.But we didn’t just stop at producing cars.We’ve even invented the world’s most advancedhumanoid, ASIMO, with the visionthat in the future legions of this automatedwonder will inhabit the planet alongsidehumans – helping us out in our daily life inways we can only begin to imagine.And the most amazing part about Hondais that these three great stories represent justa small portion of our efforts to become acompany that society wants to exist.Enjoy!Shaheeranwith dreams I 03