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Levy_S-Hackers-Heroes-Computer-Revolution

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anything On-Line had to offer on the Apple.Ken Williams knew On-Line had to present itself as a desirable place to work. Heand his staff put together a printed package full of promises and dreams toprospective software superstars. Oddly, the enticements that On-Line offered hadlittle to do with the Hacker Ethic. The package did not emphasize the happySummer Camp community around On-Line. Instead, it seemed almost a paean toMammon.One part of the package was titled "Questions and Answers."QUESTION:Why Should I Publish With On-Line (and not someone else)?ANSWER:One very good reason is money. ON-LINE pays the highest andmost regularroyalties in the business... Our job is to make your life easier!QUESTION:Why Not Publish Myself?ANSWER:With ON-LINE your product will receive support from a highly trainedtechnical staff. This frees you for more important things like CaribbeanCruises, skiing at Aspen, and all of life's other "rough" activities. To put itsimply, we do all the work... The only thing we do ask of you is to remainavailable to us in case any bugs occur. Other than that, just sit back andwatch the money roll in!Also in the package was a letter from Ken Williams ("Chairman of the Board")explaining why On-Line Systems was the most professional and effectivemarketing operation around. He cited the ace programming staff of Schwader,Davis, and Stephenson, and trumpeted his own technical expertise. There was alsoa letter from On-Line's sales manager: "We are the best and want only the best tobe on our team. If you fit this simple description, come breathe the rarified air withus at the top. Success is heady. Can you stand it?" A note from the SoftwareAcquisitions Department summed up the message to prospective programmers:"We're interested in you because you are the life blood of our business.Programming has become a premium commodity."It was quite a transformation from the days when a hacker would be more thansatisfied to see someone appreciate the artistry in his software. Now that there wasa marketplace, the Real World had changed hackerism. It was perhaps a necessarytrade-off for the benefits of widespread computer availability. Look at all thewonderful transformations computers had made in the lives of the people in the On-

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