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EY-africa-attractiveness-survey-june-2015-final

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www.ey.com/<strong>attractiveness</strong>What they invest in: real estate, infrastructure andconsumer-facing sectorsIn 2014, the broadening-out of greenfield FDI projects in Africabeyond extractive industries continued apace. The needs of alarge middle class (expected to grow from 32 million in 2009 to57 million by 2020 and 107m by 2030) 26 and growing businessand leisure travel are turning investor attention toward servicingconsumers and filling the infrastructure deficit.This year, we are seeing a much sharper investor focus onopportunities in RHC. While only ranking as the fourth mostattractive sector in Africa by projects, it accounted for more than40% of FDI investment flows, and created a third of all FDI jobs.TMT, financial services, and CPR continued to dominate the rankingby project numbers, and to provide much new employment. Thesethree sectors have led investment activity into Africa since 2009,a trend that accelerated further in 2014. But coal, oil and naturalgas still accounts for a quarter of the funds poured into Africa byforeign direct investors.TMT, financial services and CPR together attracted 51.8% of FDI projects in 2014Top 10 sectors by FDI projects (2014)TMT27.8% Financial services10.4%19.6% 5.5%8.3%18.1% 1.2%6.4%2.0%17.3%10.5%9.8%MoroccoGhanaNigeriaEgyptEthiopiaKenyaCPR18.4%13.6%RHC32.2%14.1%10.7% 8.0%4.4%43.8%31.5% 33.6%6.8%16.9%South AfricaMozambiqueBusiness services25.5%Transport andlogistics7.5%14.5%12.7%6.3%0.5%2.2%21.7%8.7%8.7%DIP5.3%0.3%30.8%10.3%7.7%1.6% 3.1% 1.5%Automotive20.0%Coal, oil andnatural gas16.7%4.1% 3.5%13.3%0.9%25.4%19.2%15.4%7.7%Chemicals3.3%5.2%20.8%12.5%16.7%5.7%3.7% 2.4%Projects (share in %) FDI capital (share) Jobs created by FDI (share)Top two sectors by % share Top two sectors by % shareSource: fDi Markets, February <strong>2015</strong>.26 Hitting the sweet spot: The growth of the middle class in emerging markets, <strong>EY</strong>, 2013.<strong>EY</strong>’s <strong>attractiveness</strong> <strong>survey</strong> Africa <strong>2015</strong> Making choices21

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