EY-africa-attractiveness-survey-june-2015-final

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Methodology Assuring Africa’s long-term growthMethodologyEY’s 2015 Africa attractiveness survey is based on a twofold, original methodology that reflects:The real attractiveness of Africa forforeign investorsOur evaluation of the reality of FDI in Africa is basedon data provided by fDi Markets, a service from TheFinancial Times Limited (2015). The fDi Marketsdatabase tracks new greenfield and expansion FDIprojects. Joint ventures are only included where theylead to a new physical (greenfield) operation. M&A andother equity investments are not tracked. There is nominimum size for a project to be included. However,every project has to create new jobs directly.Data on FDI project creation and the number of jobscreated is widely available. However, many analystsare more interested in quantifying projects in termsof physical assets, such as plant and equipment, ina foreign country. These figures, rarely recorded byinstitutional sources, provide invaluable insights asto how inward investment projects are undertaken,in which activities, by whom and, of course, where.To map these real investments carried out in Africa,The analysis of FDI data in this report includesa program of 13 construction projects in NorthAfrica, worth a total of US$40b, announced inMarch 2014. However, as of May 2015, thereis still some uncertainty regarding whether theprogram will go ahead.EY used data from fDi Markets. This is the only onlinedatabase tracking cross-border greenfield investmentscovering all sectors and countries worldwide. It providesreal-time monitoring of investment projects and jobcreation, with powerful tools to track and profilecompanies investing overseas.The perceived attractiveness of Africa andits competitors among foreign investorsWe define the attractiveness of a location as acombination of image, investors’ confidence andthe perception of the ability of a country or areato provide the most competitive benefits for FDI.Field research was conducted by the CSA Institute inJanuary and February 2015, via telephone interviewswith a representative sample of 501 internationaldecision-makers. Business leaders were identifiedand interviewed in 30 countries. Globally, of the 501business leaders interviewed, 63% work for companiesthat operate in Africa.56 EY’s attractiveness survey Africa 2015 Making choices
www.ey.com/attractivenessProfile of companies surveyedGeographySize17% more than US$2b7.9%NorthAmericaSouth andEast CentralEurope 0.7%24.2%Europe23% 5.3%North AfricaMiddle East11.1%Asia21%between US$501mand US$2b1%West Africa1.6%East Africa24.3%Southern Africa0.9%Oceania22%between US$201mand US$500m40% less than US$200mJob titleSector of activity49.1%Financial director33.4%16.0% 12.7%9.6%14%Managing director, SeniorVice President or COO12%Commercial director, Salesand marketing manager8%Director of development5%Director of strategy3%Chairman, President or CEO2%Director of investments6.8%OtherPrivate andbusiness services6.8%Real estate andconstruction2.7%Industry andAutomotiveHigh tech andtelecommunicationConsumer productsand retailEnergy andcleantechMining and metals Private equity Aerospace anddefenseLife sciences6.7% 5.9% 3.2%1.1% 1%AgricultureFDI data has been classified on the following basis:Sub-region classificationNorth Africa: Algeria, Egypt, Morocco,Tunisia, LibyaEast Africa: Kenya, Uganda, Rwanda, Tanzania,Sudan, South Sudan, Ethiopia, Eritrea, Burundi,Comoros, DjiboutiSouthern Africa: Angola, Botswana, Lesotho,Malawi, Mozambique, Namibia, South Africa,Swaziland, Zambia, Zimbabwe, Madagascar,Mauritius, Reunion, SeychellesWestern Africa: Nigeria, Niger, Mali, Benin,Togo, Senegal, Sierra Leone, Mauritania,Liberia, Guinea, Guinea-Bissau, Ghana,Gambia, Gabon, Cote D’Ivoire, Burkina Faso,Cape Verde, Cameroon, Equatorial Guinea,Sao Tome and PrincipeCentral Africa: Central African Republic,Chad, Democratic Republic of Congo,Republic of the Congo,Sector classificationAerospace and defense: aerospace, space anddefenseAgri-products: rubber, wood productsAutomotive: automotive components,automotive original equipment manufacturers(OEM)Business services: business servicesChemicals: chemicals, plasticsCleantech: alternative and renewable energyCoal, oil and natural gas: coal, oil andnatural gasDiversified industrial products: businessmachines and equipment, engines and turbines,industrial machinery, equipment and tools,paper, printing and packagingFinancial services: financial servicesHealth care: health careTMT: software & IT services, communications,electronic components, semiconductors, leisureand entertainmentLife sciences: biotechnology, medical devices,pharmaceuticalsMetals and mining: metals, mineralsCPR : beverages, consumer electronics,consumer products, food and tobacco, textilesReal estate, hospitality and construction:hotels and tourism, building and constructionmaterials, real estate, ceramics and glassTransport and logistics: non-automotivetransport OEM, transportation, warehousingand storageEY’s attractiveness survey Africa 2015 Making choices57
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