EY-africa-attractiveness-survey-june-2015-final

www.ey.com/attractivenessThese positive developments will include strengthening regionalfree-trade agreements (FTAs), led by the implementation of theTripartite FTA stretching from Egypt to South Africa. Improvedtrade relationships will combine with new technologies to boostfarm productivity, strengthening food security and creatingnew jobs. Public-private cooperation in energy supply willreduce the electricity deficit, lower costs and power the growthin manufacturing that will support structural transformation.Together, economic development and well-planned governmentincentive schemes will draw back increasing numbers of the manyskilled Africans scattered throughout the world, who now seebrighter prospects at home.Longer term, these developments and factors will combine tostimulate the private sector, which will then create jobs, economicopportunities and higher tax receipts. Intra-African tradecontinues to expand, as does Africa’s middle class, thus driving updomestic demand and producing a growth-multiplier effect acrossAfrican economies. These factors will, in turn, enable greaterlevels of regional integration and more effective government, andunderpin and sustain Africa’s success.EY’s point of view: five priorities for actionClearly, Africa has the potential to achieve a future that wouldhave been unimaginable a generation ago. But the best-casescenario for Africa will not happen by itself, nor without strenuouseffort by many stakeholders. What will it take to achieve inclusive,sustainable growth, and how will leaders in the public, private andsocial sectors realize Africa’s potential?There are many challenges and opportunities for Africa that wecould focus on. We have chosen five priorities for action that webelieve will be most critical to a successful African future.Realizing the possibilities: 5 priorities for actionShared valueEntrepreneurshipRegionalintegrationInfrastructuredevelopmentPartnershipsAfricaPursue profitwith the purposeto achieveshared valueCreate enablingconditions forentrepreneursand activelysupport SMEdevelopmentAccelerate theprocess ofdevelopingregional marketswith critical massImplementenablinginfrastructurefor growthPromotecollaborativepartnershipsacross business,government andsocial sectorsEY’s attractiveness survey Africa 2015 Making choices43