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THE OLYMPIC MOVEMENT
IN SOCIETY
In addition to owning the rights to the Olympic Games, the
International Olympic Committee (IOC) serves as a primary
advocate for athletes, positions sport as a model for peace
and harmony, and safeguards a set of values that resonate
well beyond the playing fields (see page 23 for more
information about the Olympic Values). That these
commitments have endured for more than 100 years is a
testament to the timelessness of sport and the strength of
the ideals upon which the Olympic Movement was built.
In the 2005–2008 period, the IOC worked with members
of the Olympic Movement, the various IOC Commissions
and outside partners to maintain the Olympic Movement’s
authenticity and its influence in the world of sport through
three primary areas of activity: celebrating the Olympic
Games, strengthening the Olympic Movement, and
promoting sport and Olympic values in society. In all its
activities, the IOC strived to:
Maintain relevance
Advance collaboration
Manage risks
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The IOC and its Executive Board also worked with the
IOC 2009 Congress Commission, the National Olympic
Committees (NOCs), International Sports Federations (IFs)
and athletes to organise the 13th Olympic Congress, to be
held in Copenhagen, Denmark in October 2009. For the first
time, preparations for this important gathering included a
Virtual Olympic Congress, an extranet site that enabled
Olympic family members and the general public to
contribute their views and help shape the Congress’s
discussions on the future of the Olympic Movement.
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