Evidence-based mental health promotion resource - health.vic.gov.au

Evidence-based mental health promotion resource121Appendix B: 10 health promotion action areasThe Ottawa Charter for Health Promotion (World Health Organisation 1986) and theJakarta Declaration for Health Promotion (World Health Organisation 1997) haveprovided 10 areas in which action should be taken to promote health.The Ottawa charter set out the first five action areas:1. Build healthy public policyHealth promotion goes beyond health care. It puts health on the agenda of policymakers in all sectors and at all levels, directing them to be aware of the healthconsequences of their decisions and to accept their responsibilities for health.Health promotion policy combines diverse but complementary approaches, includinglegislation, fiscal measures, taxation and organisational change. It is coordinated actionthat leads to health, income and social policies that foster greater equity. Joint actioncontributes to ensuring safer and healthier goods and services, healthier public servicesand cleaner, more enjoyable environments.Health promotion policy requires the identification of obstacles to the adoption of healthypublic policies in non-health sectors, and ways of removing those obstacles. The aimmust be to make the healthier choice the easier choice for policy makers as well.2. Create supportive environmentsOur societies are complex and interrelated, so health cannot be separated from othergoals. The inextricable links between people and their environment constitute thebasis for a socioecological approach to health. The overall guiding principle for theworld, nations, regions and communities alike is the need to encourage reciprocalmaintenance – that is, to take care of each other, our communities and our naturalenvironment. The conservation of natural resources throughout the world should beemphasised as a global responsibility.Changing patterns of life, work and leisure have a significant impact on health. Workand leisure should be a source of health for people. And the way in which societyorganises work should help create a healthy society. Health promotion generates livingand working conditions that are safe, stimulating, satisfying and enjoyable.Systematic assessment of the health impact of a rapidly changing environment– particularly in areas of technology, work, energy production and urbanisation – isessential and must be followed by action to ensure a positive benefit to public health.Any health promotion strategy must address the protection of the natural and builtenvironments and the conservation of natural resources.