ratecards 2010 - WEKA Mediengruppe München

Editorial concept
The magazine for HiFi, Surround, High-End, Music
The new AUDIO – HiFi • Surround • High-End • Music
• AUDIO is an essential source of advice before, during and after purchase
• Is an acknowledged early indicator of trends and opinions within the industry
• Opens up new target groups for all relevant product areas – from beginners to
the High-End segment
• Covers traditional HiFi and computer-aided networking, plus analogue High-End
equipment and surround sound systems bristling with features
• Bridges worlds of experience, conveying dimensions of lifestyle and design
• Tests products using an ultra-modern, ISO-certified analysis lab, the TESTfactory,
and over 30 years of experience
• Imparts far-reaching expertise and compelling fascination
• Provides authoritative, exclusive advice in the music field, critically presenting
every relevant audio medium each month
• Comprehensively portrays all relevant product groups and provides readers with
an overview, transparency and a means of orientation
• Is both serious and entertaining, offering information and reading pleasure in
equal measure
In short: AUDIO addresses a readership with a keen interest in this area, happy to
invest in new equipment. It is thus an obligatory read for every committed audio
and home entertainment expert.
AUDIO – regular features
• New: The big magazine section at the front – news, trends and tips, plus reports
and interviews from the audio scene, practical checks, charts and commentaries
• Auditorium: Special tests with in-depth analyses, plus stories on major trends
• HiFi Stereo: Tests and tips on all aspects of traditional stereo
• HiFi Smart: Network equipment, mobile HiFi and clever all-rounders –
all the latest trendy products
• HiFi Surround: Power sound over more than 2 channels – great audio for a great picture
• AUDIOphile: HiFi and surround equipment of the highest quality
• HiFi Advice: Practical solutions to audio problems of all kinds
• Music: Pop, oldies, jazz and classical in every format
• Reader Service: a comprehensive market section, acting as a key mirror of what’s
on offer
• The AUDIO “Best buy“ list – an essential reference work
Reader structure
The typical AUDIO reader …
… is well or very well clued up on home entertainment equipment.
… is a strong-minded innovator, trendsetter and early adopter, who devotes himself
to his hobby with above-average commitment and financial investment.
… acts as a communicative opinion former and disseminator.
… is a professionally interested individual from the industry, retail or advertising.
… is a committed and interested user of all products and technologies related to all
aspects of HiFi and surround sound.
…is very enthusiastic about technology and technical equipment.
… has pronounced purchase intentions in relation to innovations: “early adopter“.
… is in the prime of life, ambitious, interested, informed and well off.
AUDIO – the media brand
• The brand stands primarily for topicality, test expertise and advice
• Plus pure fascination! From traditional technologies via in-trend products all the
way to High-End equipment
• AUDIO reflects the market, shapes opinions and is an irreplaceable practical
manual all in one
• Presents the most relevant product innovations, provides market overviews and
publishes authoritative “Best buy“ lists every month
We provide the industry with interesting possibilities under the AUDIO brand to
work with us in ways that go beyond editorial reporting, such as through company
profiles, audio reports, themed booklets and much more besides.
AUDIO vs. stereoplay – the differentiation
AUDIO tells readers which way trends are going and what is currently “in“, and
brings a touch of lifestyle into the HiFi world, in which design is becoming ever more
important. Then there’s in-depth background tests and expert advice before, during
and after purchase. AUDIO will in future be explaining even more and writing in a
somewhat less demanding style in order to broaden its reader base.
AUDIO’s sister title, stereoplay, goes more deeply into technical details and will
continue to develop this angle. That alters the perspective and creates new nuances
in the reporting.
The best thing to do is to book both – that way you can’t be wrong!