ratecards 2010 - WEKA Mediengruppe München

Editorial concept
The technical dimension of HiFi
The new stereoplay – the technical dimension of HiFi
• stereoplay is the HiFi magazine for everyone who wants to know precisely how
HiFi works
• The stereoplay of tomorrow is a test-oriented HiFi magazine. Through extremely
close links with the TESTfactory, new analyses are being developed that make it
easier for the consumer AND the industry to gain greater transparency
• As well as tests on every aspect, stereoplay offers MORE:
More background, more advice, more magazine, more to read and more fun
• stereoplay is becoming an obligatory read in the HiFi and High-End trade, with the
credo: He who wants to be in the know, has to read stereoplay
• stereoplay moves the highly technical issue of “installing“ even more clearly into
the mainstream
• stereoplay features interviews with VIPs who really have something to say: radio
station directors, senior environment ministry executives, etc.
• The new stereoplay thus elevates itself above the status of a “pure“ test magazine
• The new stereoplay will increasingly:
- Highlight concrete technical features and articles
- Develop technical workshops and tips
- Feature interviews with developers and retailers
In short: Through its appreciably strengthened technical dimension stereoplay is
meeting manufacturers on their own level and providing readers with fascinating
detailed knowledge.
stereoplay – regular features
• New: The magazine part as the opening shot
• Advice and Support: A bit more of everything
• stereoplaymusic: CD tips from jazz to pop.
With classical music, vinyl and a host of background info
• Tests and Technology: The core element of stereoplay.
The latest equipment and newest products put to the test
• Market: A mirror of what’s on offer and a treasure trove of information of all kinds
• “Best buy“ lists: New – now even clearer and always at the back of every issue
We offer a number of interesting options for working with us – over and above
editorial reporting. We can produce company profiles for you, development reports,
themed booklets and much, much more.
Reader structure
The typical stereoplay reader …
… wants to know things in detail. And people who want to know things in detail,
know that better equipment is the enemy of good equipment.
… shares his knowledge with others and acts as an opinion former and disseminator
within his social environment – a dream target group, therefore, that you should
utilise.
… is in the prime of life, ambitious, interested, informed and well off.
… is a keen user of all products / technologies related to audio and video.
… is very enthusiastic about technology and technical equipment.
… has pronounced purchase intentions in relation to innovations, is “early adopter“.
… is very conscious of quality and looks for good value for money.
… has correspondingly high-quality equipment and is prepared to invest in even
better appliances and new technologies.
stereoplay – the media brand
• stereoplay stands for fascination in HiFi and surround sound, plus enjoyment
of technology
• Reflects the market, shapes opinions and provides market overviews
• Is an irreplaceable practical manual
• stereoplay differentiates itself through product tests of the highest level run by the
only ISO certified test laboratory operated by any publisher in Germany
• Provides in-depth, user-related purchasing advice
• Presents product innovations and provides “Best buy“ lists
• Is an essential partner for the trade, industry and readers
stereoplay vs. AUDIO – the differentiation
Depth and analysis come ahead of superficial topicality. The new stereoplay looks
into things even more closely, explaining what works and how and telling readers
what really matters. AUDIO brings a touch of lifestyle into the HiFi world, in which
design is becoming ever more important, and writes in a somewhat less demanding
style. stereoplay and AUDIO provide lots of concrete examples and readers’ views –
giving both magazines a down-to-earth feel and a noticeable affinity with the market.
stereoplay also features, in particular, technical statements and background stories
from the industry and developers.
The best thing to do is to book both – that way you can’t be wrong!