ratecards 2010 - WEKA Mediengruppe München

Video-HomeVision – the basic medium for entertainment at home
MediaFacts
Two successful magazines join forces to create a greater whole
Published monthly
Regular price € 4.30
Ad rate 1/1 page 4-c € 9,500
Publisher’s statement IVW II/2009
• Print run 85,725 copies
• Copies sold 51,767 copies
• Distributed circulation 52,354 copies
• Subscriptions 15,695 copies
You will find the online offer of WEKA MEDIA PUBLISHING GmbH at www.magnus.de
Welcome to the future – experience technology and entertainment in a radically new
dimension!
(registered)
Reader structure/top target groups
There is a great deal of potential in these readers
Men 94.0%
Women 6.0%
Age: up to 29 years 7.6%
30 up to 39 years 21.6%
40 up to 49 years 35.4%
50 up to 59 years 23.9%
60 to less then 65 years 6.1%
65 years and older 5.4%
Home entertainment advisors/experts 72.9%
Company owner/self-employed/freelance 8.6%
Senior executive/civil servant 18.6%
Other executive/civil servant 37.8%
Specialist 14.2%
Not (no longer) working 11.3%
I am the sole reader of Video-HomeVision 49.7%
1-2 others also read my copy 45.4%
3-4 others also read my copy 4.0%
5 or more others also read my copy 0.9%
Time spent using an issue of Video-HomeVision
3 hours and more 28.5%
2-3 hours 31.3%
1-2 hours 28.1%
30-60 minutes 10.8%
Less than 30 minutes 1.3%
Subscribers 31.0%
Loyal buyers (9-12 issues per year) 25.1%
Regular readers (about every 4th-9th issue per year) 23.3%
Occasional readers (1-3 issues per year) 15.2%
First-time buyers 5.5%
Source: Video-HomeVision reader survey 2009; Pre-filter: universe (1,892 cases = 100%)
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