ratecards 2010 - WEKA Mediengruppe München
ratecards 2010 - WEKA Mediengruppe München
ratecards 2010 - WEKA Mediengruppe München
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Editorial concept<br />
autohifi – the purchasing and practical guide for mobile media<br />
• Transmits enjoyment of a good sound in your car and the whole fascination of<br />
mobile media<br />
• Tests mobile HiFi, navigation and multimedia equipment in objective comparative<br />
tests down to the last detail<br />
• Presents current equipment in trend reports and market overviews<br />
• All devices tested are placed in a ranking which makes autohifi the most<br />
comprehensive purchasing guide<br />
• Explains technical know-how in easily understandable terms and gives hands-on<br />
instructions for the optimum installation of mobile media components in cars – for<br />
every need<br />
• In addition autohifi presents special cars of professionals and readers<br />
• autohifi is required reading for everyone who is facing a purchasing decision.<br />
autohifi is an essential source of information for dealers and manufacturers/sales<br />
organisations<br />
autohifi – the columns<br />
• Current news<br />
• Hifi<br />
• Multimedia<br />
• Navigation<br />
• Infotainment<br />
• Works systems<br />
• Installation<br />
• Absolute sound<br />
• Ranking<br />
• Market<br />
The purchasing and practical guide for mobile media<br />
Reader structure<br />
The typical autohifi reader …<br />
…is generally young and male.<br />
… is an enthusiastic car audio fan and interested in mobile media, invests aboveaverage<br />
sums in car equipment and the majority install the new equipment<br />
themselves.<br />
…is an enthusiastic opinion leader, multiplier and early adopter.<br />
TESTfactory – confirmed quality<br />
With the new seal “autohifi – TESTFACTORY CERTIFIED” both autohifi, the magazine<br />
for good sound in your car, and TESTfactory, the ISO certified test laboratory, are<br />
making their decisive contribution to ensure the quality of car HiFi components.<br />
Only devices with technical parameters, such as frequency response or signal-tonoise<br />
ratio, and user friendliness (quality of operating instructions and finish) that<br />
fulfil or exceed criteria elaborated by autohifi and TESTfactory, are awarded the<br />
test seal. This means that end users without a technical degree can recognise highquality<br />
devices at a glance.
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